NEWS
Sell With Confluent helps partners capture the US $ 100B data streaming platform market
Confluent, a data streaming pioneer, has announced Sell With Confluent, a new reseller programme that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market.
This streamlined programme will empower partners with automated quotes, instant approvals and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.
Data streaming is an important strategic priority for 86 % of IT leaders, according to the 2025 Data Streaming Report. It is now
the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions.
However, traditional reseller models hold them back with complex approval processes, unclear incentive structures and lengthy deal cycles. Sell Kamal Brar With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.
“ Our partners see the demand every day – businesses need a data streaming platform now,” said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent.“ Sell With Confluent removes what’ s been holding them back: slow approvals, murky pricing, complicated processes. We’ ve made it simple so they can capitalise on the opportunity in front of them.”
Cato Networks joins Westcon-Comstor’ s AWS Marketplace programme
Westcon-Comstor, a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions, has announced that Cato Networks, a leader in Secure Access Service Edge( SASE), has joined its AWS Marketplace programme, unlocking new growth opportunities for channel partners while fuelling Cato’ s cloud marketplace momentum.
The distributor’ s programme was launched in 2024 to help partners capitalise on faster deal closures and reduced procurement friction offered by AWS Marketplace. It supports multi-currency transactions and multi-product solutions, enabling partners to combine technologies into tailored offerings for specific industries and use cases. Partners also receive guidance and advisory support from a dedicated in-house team as they scale their marketplace operations.
Since launch, the programme, based on the AWS Designated Seller of Record model, has delivered more than 100 deals worth tens of millions of dollars. The addition of Cato follows a distribution agreement signed
Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market, Westcon-Comstor
last November and expands access to its SASE platform across key markets in Europe, the Middle East and Africa.
“ Welcoming Cato Networks into our AWS Marketplace programme further strengthens the commercial proposition we offer,” said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market, Westcon-Comstor.“ Partners want faster routes to revenue and buying models that match how customers fund cloud programmes. Enabling Cato procurement through AWS Marketplace helps partners shorten sales cycles and align with committed cloud spend while scaling adoption of a channel-friendly SASE platform that meets real customer demand.”
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