NEWS
Nemetschek Group and Ingram Micro partner to accelerate Digital Transformation across MENA
The Nemetschek Group, a leading software provider for the Architecture, Engineering, Construction and Operations( AEC / O) industry, has announced a strategic partnership with Ingram Micro, a businessto-business( B2B) platform company for the global technology ecosystem, to jointly explore new business opportunities and accelerate Digital Transformation across the Middle East and North Africa.
The strategic partnership brings together Nemetschek’ s cutting-edge software portfolio with Ingram Micro’ s extensive regional reach, ecosystem enablement capabilities and deep market expertise.
As part of the collaboration, both companies will work closely on joint market development initiatives, including coordinated marketing campaigns, industry events and customer engagement activities aimed at increasing awareness and adoption of Nemetschek’ s solutions across the region.
Yves Padrines, Chief Executive Officer of the Nemetschek Group, said:“ By collaborating with Ingram Micro, we are strengthening our ability to deliver open, connected and future-ready solutions that empower our customers to design, build and operate more efficiently and sustainably.”
Shaikh Mohammed Ahmed, Managing
Director, Ingram Micro KSA, said:“ Our collaboration with Nemetschek reinforces our commitment to enabling our customers and partners with world-class technologies that address the evolving needs of the AEC sector.”
The partnership underscores both companies shared vision of driving innovation, accelerating technology adoption and supporting regional ambitions for smarter infrastructure, sustainable development and digitally enabled economies.
Muayad Simbawa, Managing Director of Nemetschek Arabia, said:“ This collaboration represents a strategic step forward in our mission to enable meaningful Digital Transformation across the built environment in the Middle East and North Africa. Together, we are laying the foundation for a more connected, efficient and sustainable future for the industry.”
Pure Storage partner programme evolution reinforces commitment to 100 % partner go-to-market strategy
Pure Storage, an IT pioneer delivering advanced data storage technology and services, has announced updates to its reseller, managed services and distributor programmes to create a more differentiated, solutions-led partner experience, including deeper enablement and new programme tiers.
“ The evolution of our partner programme builds on the foundational updates we introduced last year, reflecting Pure’ s continued investment in enabling partners’ success,” said Amy Fowler, General Manager, Commercial Line of Business at Pure Storage.“ The introduction of the Ambassador tier is a key step in helping our partners embed Pure into their solutions.”
The updated programme prioritises verified technical expertise, solution specialisation and operational impact over volumebased participation. New Solution Practice Designations and the Ambassador tier recognise partners with deep knowledge of the Pure Storage platform and proven outcomes across AI and analytics, cyber-resilience, cloud and application modernisation.
A stronger focus on data-centric services underpins the Managed Services Provider( MSP) programme, with emphasis on private and sovereign cloud, Storage as-a-Service and backup and disaster recovery. Distributors will play an expanded role in enablement, with enhanced incentives, marketing investment and responsibility for partner training.
“ These updates deliver our most rewarding programme to date for partners to build long-term, profitable businesses with the Pure Storage platform,” said Geoff Greenlaw, VP Channel EMEA and LATAM at Pure Storage.“ By focusing on solutions, services and outcomes, we are giving partners clearer paths to margin, more predictable growth engines and the support they need to succeed with customers in 2026 and well into the future.”
Amy Fowler, General Manager, Commercial at Pure Storage
Geoff Greenlaw, VP Channel EMEA and LATAM at Pure Storage
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