EXPERT SPEAK
WHY PARTNERS SHOULD LEVERAGE DATA MANAGEMENT IN THEIR VALUE SERVICES
Partners that develop services to help customers uncover their data risk exposure will be able to help customers address regulatory changes . Equipping channel partners with the skills needed to address the growing data security landscape is a must as businesses seek to prioritise innovation without impacting data security , says Stacie Corcoran at Forcepoint .
The past year saw an uptick in people working from anywhere with data everywhere , while leveraging technologies like Generative AI and generally learning to evolve with this ongoing digital transformation . After the digitally savvy year that 2024 brought on , what can the channel expect to see in 2025 ?
We know that data is always on the move – through email , cloud applications , endpoints , websites and GenAI prompts and beyond . This means that sensitive information can easily be exposed to any growing number of risks .
We know that data is always on the move , through email , cloud applications , endpoints , websites and GenAI prompts and beyond .
Stacie Corcoran , Senior Director , Global Channel Sales and Global Channel Programmes , Forcepoint
Cybersecurity Ventures forecasts that cybercrime damages will reach $ 10.5 trillion annually by 2025 – a substantial 10-year increase from $ 3 trillion in 2015 . On the other hand , recent data from PwC ’ s Middle East Digital Trust 2024 report revealed that 77 % of organisations in the region are increasing their cybersecurity spending , with data protection as a top priority .
Partners that develop services to help customers uncover their data risk exposure , and provide a plan on how to continually address their data risk challenges will be able to help customers address developing regulatory changes programmatically .
And with an expanded digital landscape , the channel landscape will continue to grow in tandem . As forecasted by Canalys analyst Jay McBain , partners will continue to add $ 2 to every $ 1 in vendor sales , growing to nearly $ 300 billion in 2025 .
There is huge potential for partners and vendors alike to tap into in 2025 and beyond . Equipping channel partners with the skills needed to address the growing data security landscape is a must – especially as businesses seek to prioritise innovation without impacting data security .
The past year has emphasised that digital transformation is here to stay . However , with volumes of sensitive data being leveraged across workflows , coupled with the rise in cyber risks introduced by the digital era and changing regulatory requirements , it is crucial for businesses to understand how to proactively safeguard their data security posture .
To remain competitive and add value , channel partners must be empowered to properly invest in data-driven security solutions and best practices that nurture
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