EXPERT SPEAK innovation , provide visibility and control over data , and ensure compliance in an everchanging industry .
Data protection regulations across the region have become increasingly stringent , such as the UAE ’ s Data Protection Law and Saudi Arabia ’ s Personal Data Protection Law . These laws impose requirements for how organisations collect , store , and process personal data , with significant penalties for non-compliance in addition to reputational damage .
Channel partners can play a critical role in guiding customers to successfully navigate the regulatory landscape by offering services that ensure continuous compliance . Partnering with vendors that combine visibility , control and compliance into one comprehensive platform can help meet regional and industry-specific compliance requirements effortlessly – properly guiding organisations to help them avoid fines , reduce the risk of breaches and maintain customer trust .
The digital age has shown that compliance is too big of a risk to ignore . Channel partners and solution providers need a comprehensive , trustworthy approach to data security that covers all the bases – and delivers critical futureproofing against new and emerging threats .
Further futureproofing comes from upleveling partner certification programmes . As digital threats become more sophisticated , basic product knowledge is no longer enough for today ’ s channel partners – they need advanced expertise to tackle sophisticated data security threats .
Upleveling certification programmes can help vendors ensure that partners
Channel partners must be empowered to invest in data-driven security solutions and best practices that provide visibility and control over data . are equipped to handle challenges like global compliance and AI transformation . Certifications in cloud security , threat intelligence , data privacy compliance and the like can enable partners to demonstrate their experience in securing data across the enterprise .
Proper frameworks aimed at empowering partners to build a deeper level data security expertise will strengthen both vendor and partner credibility , providing a competitive edge while ensuring stronger data protection for customers . In an industry that is constantly evolving , regular certification updates are crucial to keep teams informed of the latest compliance requirements , ensuring partners and vendors can provide the most effective and up-to-date solutions .
Regardless of partner post-sales certification programmes , it is increasingly important to ensure pre-sales resources leverage vendor webinars , podcasts and other tools or platforms to stay apprised of a constantly changing landscape . Identifying new and evolving trends through readily available tools is a quick yet comprehensive way to educate clients and prospects . •
INTELLIGENT TECH CHANNELS 57