EDITOR ’ S

Success for channel partners in the AI era largely relies on strong relationships , enablement and a focus on service delivery .

tools continue to be integral to business operations , cybersecurity vendors and channel partners must work in tandem to deliver data security solutions that combine smart technologies with strong visibility and control .

On the other hand , AI implementation must come with guardrails , especially as partners consider how the solutions they champion adhere to the evolving regulatory landscape . Partnering with vendors that prioritise data security wherever it resides – by combining visibility , control and compliance into one comprehensive platform – gives partners an avenue to tackle the growing demand for data security in the AI age .

At Forcepoint , we are working with channel partners to empower data security with AI , ensuring our technology stays

ahead by embedding smarter automation into data discovery , classification , monitoring , prioritisation and protection . We are advancing our AI and machine learning capabilities to proactively detect vulnerabilities in data , which in-turn helps proactively mitigate these threats .

Data security is all about understanding context to accurately assess risk – which is exactly where AI comes into the mix to deliver real-time visibility and control in a fast-paced digital landscape .

For partners that have created robust service offerings for their clients , these AI capabilities help them to quickly deliver initial and ongoing recommendations to address their clients data regulations or helps to power their managed service practices as part of a standard service offering .

Success for channel partners in the AI era largely relies on strong relationships ,

enablement and a focus on service delivery . Channel partners must work alongside vendors to provide tailored services and support while addressing regional and global challenges , ultimately recognising that no two companies , countries , or industries are the same .

This leads to deeper trust and collaboration – which improves retention and fosters more productive partnerships that ultimately allow customers to protect their most valuable asset : their data . On the other hand , investing in enablement and service delivery drives continued growth and sharpened sales strategies , especially in a regulatory landscape that continues to evolve . Cultivating a broad skillset that focuses on the likes of cloud infrastructure , data privacy and compliance , responsible AI practices and more gives channel partners a leg-up in helping customers adopt Generative AI technologies responsibly and effectively . •

INTELLIGENT TECH CHANNELS 55