FUTURE TECHNOLOGY
“ By participating in a cloud marketplace , channel partners can benefit from marketing support , co-selling opportunities , and increased visibility , ultimately driving growth and profitability by expanding their service portfolio and reaching new segments ,” says Mindware ’ s Khanfir .
Channel partners can use cloud marketplaces to expand offerings , streamline procurement , and deliver customised solutions . By leveraging these platforms , partners can enhance efficiency , offer bundled services , and create recurring
their business model significantly . By focusing on service-based pricing rather than the leaner software margins , partners create more lucrative revenue streams .
Acting as an intermediary , they would thus simplify cloud adoption for customers by abstracting complexities such as hyperscaler selection . Customers would benefit from a seamless service experience while partners ensure the integrity and delivery of services .
By leveraging these platforms , channel partners can package tailored solutions ,
Fred Crehan , Area Vice President , Growth Markets , Confluent integrate their value-added services , and tap into vendor ecosystems for cross-selling opportunities . This approach allows them to build stronger customer relationships , expand deal sizes , and streamline operations .
“ The same benefits that customers get from marketplaces – ease of procurement , seamless integration of solutions , rapid access to solutions from multiple marketleading vendors , and the ability to scale offerings quickly – also translate as benefits for the channel too ,” indicates Riverbed ’ s Abou Rjeily .
revenue streams . SoftServe supports partners by co-developing AI-powered tools and cloud-native solutions that address specific industry challenges , such as compliance and security .
This collaborative approach helps partners differentiate themselves in a competitive market , driving client satisfaction and sustained growth . With marketplaces providing access to advanced technologies , partners can deliver impactful , scalable outcomes .
The most impactful way would be for channel partners to leverage cloud marketplaces to build robust portfolios of managed services , as this would enhance
By participating in a cloud marketplace , channel partners can benefit from marketing support , co-selling , ultimately driving growth and profitability .
Work in progress
Adapting traditional trading to online platforms poses challenges such as digital transformation and the need for learning and training initiatives . Overcoming these limitations requires continuous education and technological adaptation to facilitate smoother transitions for users .
Despite their advantages , cloud marketplaces have limitations . One significant challenge is the potential for limited customisation and integration options , which can hinder seamless integration with existing systems .
“ Furthermore , there is still room for improvement , as many vendors need to develop APIs for integration , and many resellers prefer personal interactions over standard marketplace offers . Smaller
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