FUTURE TECHNOLOGY
This strategic alignment with cloud marketplaces positions distributors as comprehensive service providers in the evolving digital landscape . recommendations , bundled services , and subscription-based pricing models , thus creating new revenue streams .
“ Tier-one distributors , such as Mindware in the MEA region , deploy cloud marketplaces to enhance their services and business models by expanding their product offerings without the need for significant infrastructure investment . They provide channel partners with a wide array of cloud solutions , increasing their market reach and satisfaction ,” says Silmi Khanfir , Director of Cloud and XaaS , Middle East and Africa , Mindware .
“ This strategic alignment with cloud marketplaces positions distributors as comprehensive service providers in the evolving digital landscape ,” adds Khanfir . Distributors can leverage cloud marketplaces to enhance operational efficiency and diversify offerings . By integrating value-added services , such as multi-cloud management and AIpowered analytics , they can deliver tailored solutions for regional customers . These platforms automate sales and procurement , reducing time-to-market while improving customer experience .
Says SoftServe ’ s Mehdi , “ By collaborating with distributors to build scalable ecosystems , SoftServe helps drive
innovation and ensures that their services align with local business demands . Through strategic partnerships , distributors can future-proof their business models while delivering measurable value to their clientele .”
Distributors can leverage cloud marketplaces by building and listing tailored offerings . By integrating cloud solutions from multiple vendors and adding their value-added services , distributors can create compelling , easily consumable packages for customers .
“ This approach not only increases deal size but also enhances customer satisfaction by delivering comprehensive , scalable solutions that meet enterprise
Zeeshan Mehdi , Engineering Director Middle East , SoftServe demands . Aligning offerings with customerpreferred marketplaces further streamlines transactions , ensuring relevance and competitiveness in the evolving cloud landscape , says Riverbed ’ s Abou Rjeily .
How sellers can leverage
“ Channel partners can register as sellers in three simple steps . They can sell globally , create demand for products , reduce credit risks , define regional restrictions , and add multiple users with specific roles . The platform helps boost revenue , reduce operational costs , set MOQ , offer deals , and spotlight their offerings ,” says TEXUB ’ s Kumar .
“ Additional benefits include a dedicated TEXUB account manager , transparent order processing , and auctions for stock clearance , adds Kumar .
Channel partners can enhance their services and business models by leveraging cloud marketplaces to access a broader range of solutions and services . These platforms enable partners to offer customised cloud solutions tailored to specific needs , improving satisfaction and loyalty .
Cloud marketplaces also simplify the sales process with automated provisioning , billing , and support , allowing partners to focus on value-added services .
INTELLIGENT TECH CHANNELS 37