FUTURE TECHNOLOGY vendors may struggle to gain visibility and compete with larger , established providers , limiting the diversity of available solutions ,” says Mindware ’ s Khanfir .
Cloud marketplaces can face challenges like limited customisation , integration complexities , and vendor lock-in risks . These issues can restrict flexibility and hinder organisations ability to address unique business needs . Additionally , managing multi-cloud environments requires specialised expertise and resources .
“ SoftServe can help partners mitigate these limitations through a consultative approach and advanced technologies , including multi-cloud management and AI-powered tools . By addressing these constraints , SoftServe can ensure businesses leverage cloud marketplaces effectively , optimising their operations while minimising associated risks and complexities ,” says SoftServe ’ s Mehdi .
“ Cloud marketplaces , while simplifying procurement and deployment , place the responsibility on customers to select the best solutions , which can be challenging in multi-cloud environments . This complexity is particularly evident in the Middle East , where multi-cloud adoption is increasingly dominant ,” explains Confluent ’ s Crehan .
Crehan continues , “ Navigating multiple clouds can overwhelm customers , creating opportunities for channel partners to step
Adapting traditional trading to online platforms poses challenges such as digital transformation and the need for learning .
who face challenges in finding solutions to their pain points .
“ The range of solutions found on one marketplace might be absent on another , which forces clients to diversify the cloud usage . The unfortunate side effect of this is that it often renders them blind to know where they applied technologies and how the technologies are working together . This is where Observability solutions such as Riverbed would help in providing detailed , transaction-level observability on these solutions and how are they performing together ,” sums up Riverbed ’ s Abou Rjeily . •
in . Instead of merely reselling cloud services , partners can act as transformation enablers , serving as a single seller of record .”
By leveraging various hyperscalers ’ marketplaces , they can curate and deliver optimal solutions on the most suitable platforms , turning marketplace limitations into a competitive advantage .
One of the most common limitations of cloud marketplaces is the customisation of solutions . Furthermore , an end customer working independently on a cloud marketplace would face challenges in blending different technologies from different vendors together to create the right solution for their business .
This is where the value of the partners and distributors would come in play , as they serve as the consultants helping customers
Ghassan Abou Rjeily , Regional Channel Sales Manager , Emerging EMEA , Riverbed
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