With an understanding of the local market and strong relationships within the channel community , especially in digital transformation and data analytics , SOURABH SIKDAR at Liferay plays a pivotal role in driving success by working closely with partners .

Sourabh Sikdar serves as the Channel Manager for Liferay in the Middle East and Africa . His role encompasses the recruitment , enablement , and expansion of the channel ecosystem . Liferay ’ s channelcentric business model emphasizes close collaboration with partners throughout the sales cycle and post-implementation phases of client requirements .

This strategic approach drives mutual success by empowering partners to deliver exceptional digital experiences to customers based on their deep understanding of regional nuances .

What are your strengths and abilities that you bring to the above role ?

Sikdar brings over six years of channel management experience in the Middle East and Africa to Liferay . With an understanding of the local market and strong relationships within the channel community , especially in digital transformation and data analytics , he plays a pivotal role in driving success for Liferay by working closely with partners .

His strategic mindset excels in building and nurturing partner ecosystems and fostering successful long-term partner and customer collaborations .

Please describe the opportunities and challenges that exist for channel partners in your market ?

The Middle East and Africa region is a dynamic and fast-growing market for Liferay , offering both substantial opportunities and significant challenges .

The region ’ s accelerating digital transformation , coupled with the increasing demand for adaptable digital solutions , creates a promising landscape . Industries like manufacturing , finance , and government present lucrative avenues for growth .

For partners , the rapid pace of technological advancement necessitates them to engage in continuous skill development .

For partners , the rapid pace of technological advancement necessitates them to engage in continuous skill development and adaptability while simultaneously managing customer implementations . To thrive , partners must stay attuned to evolving customer needs and invest in mastering Liferay ’ s platform and its innovative features .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

The Digital Experience Platform , DXP channel market is undergoing a significant transformation , fuelled by innovative technologies . Low-code and

Sourabh Sikdar , Channel Account Manager MEA , Liferay

INTELLIGENT TECH CHANNELS 63