Partners must stay attuned to evolving customer needs and invest in mastering Liferay ’ s platform and its innovative features . no-code platforms are democratising development , enabling partners to rapidly build and customise digital experiences . AI and machine learning are accelerating personalisation , automating tasks , and providing invaluable insights .
Hyper-personalisation , driven by advanced analytics , is creating highly tailored customer experiences . Composable DXPs offer unprecedented flexibility , allowing partners to construct solutions from best-of-breed components . Immersive technologies like AR and VR are enhancing customer engagement and interaction .
These advancements are reshaping the competitive landscape , demanding adaptability and innovation from channel partners .
How can a channel partner disrupt the regional market and gain a leading competitive position ?
To disrupt the regional DXP market and emerge as a leader , channel partners must adopt a strategic approach and continuously upscale their capabilities . Deepening their industry focus and embracing cutting-edge technologies like AI and ML allows partners to provide specialised , personalised solutions and build trust within the vendor-partners-customer ecosystem . These strong partnerships expand capabilities and market reach .
In a highly competitive environment , delivering exceptional customer experiences is paramount , requiring a deep understanding of client and market requirements to exceed expectations . A compelling value proposition clearly articulates the benefits of the partner ’ s DXP offerings by leveraging datadriven insights that optimise operations and identifies new opportunities .
Finally , prioritising cybersecurity builds trust and mitigates risks .
Which aspects of your job role do you find rewarding and which are challenging ?
Sikdar finds the most rewarding aspect of the role in witnessing the positive impact of channel partnerships on the region ’ s digital transformation . Cultivating strong relationships with partners and driving their success is immensely fulfilling to him .
Additionally , while navigating the complexities of diverse markets , managing partner expectations , and keeping abreast of rapidly evolving technologies present ongoing challenges , he is passionate about the solutions that these challenges bring to fore , and that to him is the most fulfilling part of his role at Liferay . •
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