EXPERT SPEAK
HOW CHANNEL PARTNERS CAN HELP ENTERPRISES PROGRESS IN SUSTAINABILITY JOURNEYS ?
Visibility across the technology supply chain , and accountability for those missing the mark , can help turn around any business not heading in the right direction and channel partners are in the best position to support businesses with sustainable technology options , says Mark Appleton at ALSO Cloud UK .
With businesses under increasing pressure to pivot toward sustainability , it is no longer as simple as wanting to be green and meaningful action is needed . Digital technology has emerged as a drive towards corporate green strategies , with predictions that 2024 will mark businesses embracing a focus on sustainability alongside AI automation and Cloud ERP .
Whilst major cloud providers are making substantial commitments to sustainability and net zero already , it can be difficult for SMEs looking to monitor their impact without the budget , resources and visibility that bigger technology giants possess . Yet this visibility is necessary if every business is going to contribute to the path of a net-zero UK .
Before businesses can lower their carbon footprints and adopt more sustainable operations , IT leaders first require greater transparency about their current environmental impact , which technology providers are equipped to help with .
Organisations need support when it comes to ensuring sustainability is a priority in the decision-making process . Green initiatives are quickly let down
Mark Appleton , Chief Customer Officer , ALSO Cloud UK by their weakest , energy-consuming component , and it is no different when it comes to cloud computing .
Visibility across the technology supply chain , and accountability for those missing the mark , can quickly help turn around any business not heading in the right direction . With greater demand for such environmentally friendly solutions , technology providers and channel partners are in the best position to support businesses with sustainable technology options .
Businesses should act now regarding monitoring their environmental impact . You cannot manage what you cannot measure , so getting a complete picture of a product ’ s emissions during its life should be a priority . This starts with getting the product ’ s carbon footprint and tracking the emissions created from the manufacturing process to the end users .
To account for the emissions caused should be a priority for all vendors to provide better , energy-saving products and solutions to their customers .
There is also an increasing demand from customers that their vendor of choice adopts an environmentally conscious approach .
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