EXPERT SPEAK
There is also an increasing demand from customers that their vendor of choice adopts an environmentally conscious approach to management . Understanding the shift in expectations for greener agendas is something to be increasingly conscious of , as well as prioritising more efficient resource use .
The need for computing power and data centres is here to stay , but channel partners and resellers can step in for support with their high level of expertise to help mitigate net negative impact .
Striking a balance between good ESG aspects across all business decision-making is key and should be reflected through an IT provider ’ s sustainability strategies . Cloud technology as always holds the answer , not only enabling companies to lower their energy consumption but also contributing to reducing their overall environmental impact .
Ensuring that your provider shares those priorities , can monitor this across every step
of the way , and also strategize future-proof green agendas , are all responsibility on not just businesses , but for technology providers to support as well .
Complexity of partnerships
The success of any long-term collaboration depends on a reliable two-way partnership and the ability to remain transparent throughout the process . The right channel partner should understand the needs of a business and provide solutions tailored to those needs .
Partnerships are at the heart of the channel , and success for resellers and MSPs
Understanding the shift in expectations for greener agendas is something to be increasingly conscious of , as well as prioritising more efficient resource use . is often tied to collaborative relationships with partners . A 2022 survey based on over 650 partner professionals and executives found that 49 % of organisations attribute at least a quarter of their revenue to partners , and 65 % consider partnerships critical to their future .
With technology solutions and reseller companies as the highest ranked for the most critical partner type , resellers and MSPs need to identify the right partners that can provide operations to enhance their system orchestration and unleash the full potential of their ecosystems .
Companies that do invest in partner channels can have more robust ecosystems that drive more revenue and retain customers .
Partners must be adaptable to help MSPs and resellers meet their goals while anticipating their future needs . One potential avenue to explore is using value-added services like skilling employees to grow revenue streams and net new customers .
Partners must understand each MSP ’ s challenges and opportunities within their domain . Whether troubleshooting , addressing technical issues , or offering resources , a strong channel partner should be an extension of the company ’ s support network to ensure clients have a seamless experience .
Ensuring the end customer has the highest level of service for their company data and employees is more apparent than ever . The ability to run assessments across their systems will increase and trust , enhancing customer service and repeat business across the channel . •
INTELLIGENT TECH CHANNELS 59