FUTURE TECHNOLOGY
Are Metaverse opportunities too complex for channel partners ?
The Metaverse relies on data to make improvements to trial models , while cognitive cities with thousands of IoT-connected sensors , gathers data , providing insights for better-informed decisions by citizens . Sahem Azzam from Orange Business and Alfred Manasseh from Shaffra , explore challenges for channel partners .
Sahem Azzam , Senior Vice President Middle East , Africa and Türkiye , Orange Business
Metaverse is a real-time , digital , persistent and immersive space inhabited by digital representation of people and things . The current hype around Metaverse needs to be qualified with an objective view of its real-world benefits . Gaming , entertainment and luxury retail may be the current focus .
Currently immersive Metaverse experiences offer testing grounds for developing useful and impactful innovation in the real world , paving the way towards mixed reality experiences , and building on today ’ s augmented reality tools .
However , there is potential in enterprise , manufacturing , education and other verticals and in cognitive cities , one of the most distinctive features of urban development in the region .
The Metaverse has seen a substantial surge in development over the years , paving the way for a future where immersive virtual experiences seamlessly integrate into our daily lives . This evolution holds significant implications , particularly within the Middle East and North Africa region , which is renowned for its proactive approach to technological advancements .
According to Deloitte , the MENA region could potentially contribute an additional $ 83 billion per year to its GDP by 2035 through Metaverse implementation , highlighting the region ’ s potential to adopt and integrate immersive technologies .
Cognitive cities
“ Cognitive cities mark the third wave of smart city evolution and modelling the
The Orange Business ecosystem of partners includes vendors like AWS , Quppa , OneMind , Microsoft and Cisco , as well as innovative start-ups .
Alfred Manasseh , Co-Founder and Chief Metaverse Officer , Shaffra impact of digital innovations is essential . Metaverse can help and this where Orange Business plays an active role ,” says Sahem Azzam , Senior Vice President Middle East , Africa and Türkiye , Orange Business .
The Metaverse relies on data to make improvements to trial models . Cognitive cities , with thousands of IoT-connected sensors , gathers data 24x7 , providing continuous insights to cities to make better-informed decisions about services for citizens .
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