FUTURE TECHNOLOGY
It helps to focus on specific , potential use cases of Metaverse . The Metaverse can give cities a platform to more fully evaluate services designed to improve things like air quality , energy consumption and supply , available parking spaces , pedestrian and bicycle traffic , the number of vehicles on the roads , and more .
“ It is an exciting prospect , and initiatives are already underway in forward-looking cities to become Metaverse cities ,” says Azzam from Orange Business .
The Orange Business ecosystem of partners includes vendors like AWS , Quppa ,
The Metaverse has seen a surge in development over the years , paving the way for a future where immersive virtual experiences integrate into daily lives .
Key takeaways
• The current hype around Metaverse needs to be qualified with an objective view of its real-world benefits .
• Metaverse experiences offer testing grounds for developing useful and impactful innovation in the real world
• Cognitive cities mark the third wave of smart city evolution and modelling the impact of digital innovation is essential .
• The Metaverse relies on data to make improvements to trial models .
• Cognitive cities , with thousands of IoT-connected sensors , gathers data 24x7 , providing continuous insights to cities .
• The Metaverse can give cities a platform to fully evaluate services designed to improve things like air quality , energy consumption .
• 60 % of consumers using Metaverse are interested in transitioning to the virtual world to connect with others .
• Ability to swiftly adapt to the dynamic landscape of the Metaverse is crucial .
• Adaptability not only drives business growth but also fuels innovation , positioning channel partners as key architects .
• High-performance , low-latency , and resilient networks are a prerequisite for Metaverse development .
• Metaverse helps deliver higher Roi through innovative services , and the intersection of data and AI drives economic acceleration .
• The biggest roadblocks to Metaverse development are complexity and cost and not all sectors will move at the same pace .
• We should aim to develop an open , safe , ethical Metaverse that puts the user ’ s needs first .
• The Metaverse and the Internet of the Future are still being invented .
• Technical skills are essential for successful deployment , but Metaverse , like many big new technologies goes beyond technical .
OneMind , Microsoft and Cisco , as well as innovative start-ups . These partnerships are the cornerstones of successful collaborations for Orange Business .
One can already see the potential for Metaverse universes in cognitive cities . City planners , municipalities , governments and businesses need help to define , drive and implement digital strategy in sectors , such as transport and logistics , retail , banking , energy , petrochemicals , and public sector to drive e-government transition .
Channel partners
From a channel partner perspective , the Metaverse harbours compelling profit-making opportunities and presents new avenues for brands to foster customer engagement . Enterprises are increasingly leveraging VR and AR technologies to provide customers with virtual product experiences before making purchases . Other opportunities can be found in producing virtual events , innovative advertising , enhanced team collaboration , global transactions , and more .
“ Today , with Metaverse-as-a-Service , MaaS , providers like Shaffra and companies in diverse industries are able to establish their Metaverse strategies and presence in a tailored data-driven way ,” says Alfred Manasseh , co-founder and Chief Metaverse Officer , Shaffra .
A McKinsey & Company survey revealed that nearly 60 % of consumers using the Metaverse are interested in transitioning to the virtual world to connect with others and explore further digital realms , such as shopping .
“ To thrive in the Metaverse market landscape , companies must invest in their technological acumen ,” says Shaffra ’ s Manasseh .
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