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MIDDLE EAST
Salesforce , announced the winners of its annual Middle East Partner Awards 2024 across ten categories . The Middle East Partner Awards event was held at the Madinat Jumeirah in Dubai as part of Salesforce World Tour Essentials Dubai , which gathered more than 2,000 attendees across Salesforce ’ s regional ecosystem .
The Salesforce partner ecosystem in the Middle East has grown 29 % in FY24 , and these partners have expanded their expertise through a 35 % increase in certifications and the addition of 29 % more consultants .
This year , the awards included two entirely new categories , Digital Partner of the Year and Data and AI Partner of the Year , reflecting the growing importance of digital applications and artificial intelligence to transformation .
Customer Success Partner , Implementation – CSAT – recognizes partners who share Salesforce ’ s commitment to customer success through the development of product , industry , and service expertise , as demonstrated by Salesforce specialisations . Winner : EI-Technologies MENA
Outstanding Knowledge Partner , Innovation – Credentials – recognizes partners who have a laser focus on expanding their Salesforce Practice . By using all available enablement tools , they have increased their total number of certifications , certified individuals , and use of partner learning camps . Winner : PwC
Sales Excellence Partner , Engagement – ACV – this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets . They have demonstrated this through increased sales and marketing engagement reflected in being the Top Influenced Annual Contract Value , ACV contributor . Winner : CloudzLab
Community Impact Partner – recognizes partners who have dedicated their time , money , and resources to have a positive impact on the local community . This is measured through their enrolment in Salesforce ’ s Talent Alliance , Pledge 1 % and sustainability programmes , and their demonstrated corporate responsibility . Winner : Deloitte
Digital Partner of the Year – recognizes a partner that has excelled in the digital sphere , collaborating with customers to raise the bar in digital services and solutions , helping ensure a seamless end-user journey across any combination of digital platforms . Winner : ConX Digital
Outstanding New Logo Partner – This award celebrates the partner who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East . Winner : Accenture
Data and AI Partner of the Year – this year we introduced a new category to recognise partner excellence in implementing data and AI solutions as a driver of digital transformation and end-user customer satisfaction . Winner : Horizontal
One A & C Cloud Solution Partner – this category recognizes partners across the One A & C cloud solutions , which includes Mulesoft , Tableau and Slack . The partner must demonstrate great product knowledge which helps to address customer challenges . Winner : Ejada
Rising Star Partner – celebrates the partner with the most growth based on programme pillars : Customer success , Navigator + CSAT , Innovation , Credentials and Practice Growth , Growth , Influenced ACV and Lead , Equality and Sustainable Development . Winner : DTCForce
Overall Partner of the Year – recognizes a partner that has gone above and beyond in their commitment to building a world class Salesforce practice . These partners are a true extension of Salesforce . Winner : Coberg •
SALESFORCE ANNOUNCES NEW CATEGORIES OF AWARDS : DIGITAL PARTNER , DATA AND AI PARTNER
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