Partners can utilise the differentiation of immutable object storage to ensure that customers bounce back and can further disrupt

traditional storage solutions that are not as immutable , says

ERIC LEBLANC at Scality .

Eric LeBlanc is Scality ’ s Vice President , Worldwide Channel Sales and GM of ARTESCA . Scality is a 100 % channel-focused company , offering RING , which creates modern cloud data centres , ARTESCA for a simple , secure solution for effective cyberresiliency against ransomware attacks .

What are your strengths and abilities that you bring to the above role ?

Eric has an affinity for growing product lines through the channel and implementing strong repeatable channel sales strategies . In the last year , he successfully repositioned ARTESCA as a ransomware protection solution purpose-built for partners . This fuelled a 500 % year-over-year product line growth rate , all driven by channel-led business .

Please describe the opportunities and challenges that exist for channel partners in your market ?

188 Zettabytes of data will be stored globally by 2025 , and 80 % will be unstructured . At the same time , ransomware attacks are skyrocketing , with backup repositories targeted in at least 93 % of ransomware attacks . This exponential data growth and the threat of ransomware presents numerous challenges for end user organisations , who must ensure that business operations continue as normal despite inevitable attacks .

End users will rely on channel partners to guide them through these challenges , and this represents a key opportunity for the channel that will only grow throughout the coming years .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

With unstructured data exploding , object storage is fast becoming the new standard . Unlike other forms of storage , the underlying architecture of object storage was designed to handle data at Peta-byte scale and grow as an organisation ’ s capacity needs grow .

It organises information into containers of flexible sizes and uses keys to uniquely identify each object and simply retrieve specific data . Combined with metadata tagging that object storage provides , this helps to keep data accessible and optimised for data archiving , data lakes and AI , ML .

Delivering a combination of speed , scale , and simplicity , it also provides a critical last line of defence against cyber threats with immutability . Immutability secures data against loss or change , whether intentional or not . This means that by protecting data with immutability as soon as it is written , data can be quickly and easily recovered .

Eric LeBlanc , Vice President , Worldwide Channel Sales and GM of ARTESCA , Scality

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