AHMED EL SAYED , REGIONAL CHANNEL SALES MANAGER MEA , HPE ARUBA NETWORKING
Q & A
EDITOR ’ S
AHMED EL SAYED , REGIONAL CHANNEL SALES MANAGER MEA , HPE ARUBA NETWORKING
Partners play a crucial role in driving environmental sustainability and supporting customers in their environmental and social governance initiatives . One of the top priorities as a channel organisation is to educate and empower partners for their conversations with customers about sustainability . They need to be enabled to discuss these topics effectively .
The primary challenges faced in the channel ecosystem revolves around two key areas . There is a lack of visibility about how to calculate the return on investment , ROI of implementing technology and utilising various digital solutions to expand our customer base .
And it is important to provide customers with clear , measurable insights into how these technologies can significantly affect their ESG plans and help the environment to more sustainable environment including carbon dioxide emissions . Moreover ,
It is not just about monitoring plans but also using technology to contribute to environmental preservation and help customers achieve ESG goals . we must help them in integrating these solutions into their broader environmental and social governance plans .
There is a gap in understanding how to align technology with customers ’ Environmental , Social , and Governance plans . It is not just about checking these plans but also using technology to actively contribute to environmental preservation and help our customers achieve their ESG goals .
HPE has introduced the Green Lake platform , offering networking , storage , and Servers in an As-a-Service model . Leveraging HPE Financial Services , partners can provide solutions in an OpEx rather than CAPEX model , making it cost-effective and efficient .
Additionally , AI and machine learning features in Aruba Central enhance automation , saving energy , time , and optimising operational costs for our customers . This approach not only improves cost-efficiency but also allows customers to focus on more value-added activities and increase their value of investment by focusing on driving a business outcome .
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