GHASSAN ABOU RJEILY , REGIONAL CHANNEL SALES MANAGER , EMERGING EMEA , RIVERBED
Q & A
EDITOR ’ S
HOW CAN CHANNEL PARTNERS ENGAGE WITH END CUSTOMERS TO IMPROVE THEIR SUSTAINABILITY PROFILES AND WORK WITH THEM TO BOOST THEIR CARBON NEUTRAL FOOTPRINTS ?
Channel partners will play a major role in helping customers through their sustainability journey . Information technology forms a considerable part of the equation as e-waste , power consumption , lifestyle management and supply chain all have a major impact on sustainability .
Channel partners have an opportunity in providing green IT infrastructure by integrating renewable energy , IoT to check sustainability , remote work solutions , sustainable work habits , carbon footprint management and e-waste management .
Partners would need to have proper alignment with their vendors to jointly work on these initiatives and train their resources
Countries in the Middle East have made clear their ambitions of becoming carbon neutral economies , with Saudi Arabia and the UAE having set goals to achieve this by 2060 and 2050 . Just as 2023 saw sustainability take centre stage in the build up to COP28 , this year , we can expect governments to roll out regulations and incentives that promote the circular economy . Top executives from Riverbed , HPE Aruba , Kissflow , and Eaton respond .
GHASSAN ABOU RJEILY , REGIONAL CHANNEL SALES MANAGER , EMERGING EMEA , RIVERBED
in looking from a green perspective at solutions and provide trainings to the customer workforce to change their professional lifestyle .
Like any new initiative , there are multiple challenges that partners would need to take into consideration . For instance , a first investment would be needed to train the resources , internally and externally and apply changes to the supply chain . Furthermore , sustainability would add a considerable amount of complexity to the architecture and automation .
By collecting detailed performance metrics in real-time , Riverbed employs automation to heighten eco-awareness , encourage user behaviour and drive the sustainable IT practices that our customers are looking to achieve .
With sustainability goals outlined in initiatives such as Saudi Net Zero 2060 and UAE Net Zero 2050 , and ESG guidelines now being offered up by the GCC Exchanges Committee , organisations are under increasing pressure to implement sustainability practices and report on their emissions impact .
IT forms a part of the equation as e-waste , power consumption , lifestyle management and supply chain all have a major impact on sustainability .
INTELLIGENT TECH CHANNELS 51