Intelligent Tech Channels Issue 75 | Page 26

GLOBAL
REGIONAL CHANNELS
GLOBAL

CLOUDFLARE ’ S POWERUP PARTNER PROGRAMME OFFERS PARTNERS CLEAR ROUTES TO MARKET , DRIVING CLOUD INNOVATION

Cloudflare announced that its channel revenue increased 174 % over the last two years , and was recently awarded by CRN , receiving the highest accolade of a 5-Star ranking for its Partner Programme . The company ’ s recently launched Cloudflare PowerUP Partner Programme provides additional , clear paths to revenue for its channel partners globally .

The Programme expansion comes as Cloudflare ’ s partnerships and alliances have been delivering strong results to joint customers across sectors worldwide .
With the rapid growth of interconnected applications , employees , and devices , comes new and more sophisticated attack vectors . Organisations with limited security and traditional network architectures are not only facing increased risk of attack , but are also hindered by the lack of freedom to innovate between cloud applications .
Matthew Harrell , Global Head of Channels and Alliances , Cloudflare
Cloudflare ’ s connectivity cloud is the digital core for businesses to transform how they connect , protect , and build in their digital environments .
Partners are crucial to extend the solutions and support that customers need to control application complexity , reduce cyber risk , and cut costs , all through Cloudflare ’ s network . Cloudflare ’ s all-inone , robust approach to an organisation ’ s cybersecurity framework includes connectivity between multiple clouds .
Over the past year , Cloudflare has partnered with a large number of organisations , realising the business opportunity of helping customers secure their Internet applications and innovate with full control across cloud environments .
“ We have seen a vast range of customers worldwide benefit from Cloudflare ’ s connectivity cloud and we have to credit our channel partnerships and alliances . Cloudflare ’ s channel growth is a testament to how we have been deepening our work with partners and distributors ,” said Matthew Harrell , Global Head of Channels and Alliances .
“ As consolidation and security have become front and centre for every business , the channel is facing a huge opportunity across the market with Cloudflare ’ s solutions . Our recently launched PowerUP Programme brings new levels , resources , and support to ensure our partners can capitalise on this opportunity .”
All of the Cloudflare PowerUP Partner Programme tiers , across Registered , Select , and Elite , can deliver Cloudflare ’ s connectivity cloud suite of solutions .
To ensure all partners are equipped to extend solutions to market with clear paths to revenue , the Cloudflare PowerUP Partner Programme revolves around :
Tiered and Easy-to-Apply Benefits
Across partner tiers , including Registered , Select , and Elite , partners receive access to a range of benefits . With Elite , partners can access an exclusive designated Cloudflare Channel Manager and Presales Engineer , joint business planning , proposal-based MDF , marketing support , eligibility to participate in the Cloudflare Partner Advisory Board , customised training , and more .
Simplified Consumption Pricing
Partners can list and bill confidently with transparent and predictable discounts based on the partner tier . Authorised partners have access to the price list via the Cloudflare Partner Portal or Cloudflare Authorised Distributors .
Extensive Training and Accreditations
Partners are designed to serve as trusted experts across Cloudflare ’ s connectivity cloud . Becoming authorised as a partner includes accreditations and exclusive sessions , starting with upleveling skills from Cloudflare University , to customised training .
Driving Sales Pipeline
The Programme ’ s new , flexible selling tools are set up for adoption and expansion deals to close business faster . •
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