PARTNERS ’ PERSPECTIVE
Automation driving data opportunities for channel in 2024
Michael Allen , VP Worldwide Partners , Dynatrace
The channel will need to guarantee quality of data their customers use to drive AI-powered analytics and automation and customers will continue to turn to the channel for solutions that enable more intelligent automation and faster decision making , according to Michael Allen at Dynatrace .
With the ongoing boom of AI , in 2024 the channel will have a significant opportunity to help customers manage complexity and data that comes from AI . Security , sustainability , and ensuring quality of data will be a main focus for partners .
The key demand areas for Dynatrace channel partners in 2024 include :
• Digital service outages
• Visibility and control over data
• Sustainability and cloud cost-efficiency
• Productivity of developers
Channel will witness growing demand to help customers reduce the risk of digital service outages
This will happen as enterprises increasingly use generative AI to accelerate software development and innovation . Without proper guardrails , however , using generative
AI in software development will lead to more poor-quality code in applications , increasing the risk of service outages . Customers will naturally turn to their channel partners to identify and resolve these problems when they occur .
This will be a major headache , as AI-generated code is poorly documented and difficult to untangle . As a result , the channel will need to find ways to prevent poor-quality code from getting into their customers ’ applications in the first place . These dynamics will create a new opportunity for the channel to build digital immune systems for customers enabled by AI and automation . These systems will protect customers ’ applications from the inside by comparing new application code with the previous release and automatically rolling it back if it damages the user experience .
Channel will need to provide visibility and control over the data customers use to drive automation
In 2024 , the channel will need to guarantee
the quality of the data their customers use to drive AI-powered analytics and automation . Customers will continue to turn to the channel for solutions that enable more intelligent automation and faster decision making . However , as the volume of data continues to grow , it becomes increasingly difficult to ensure
The channel will see more customers looking to replace legacy SIEM systems with nextgeneration threat intelligence and analytics solutions .
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