Intelligent Tech Channels Issue 70 | Page 16

INDUSTRY VIEW

WHAT IS THE GLOBAL STATE OF MSPS

HOLLY PATEMAN , SVP PRODUCT MARKETING , KASEYA
With revenues and competition on the rise , and a focus on the need for a superior customer experience , MSPs have a front row seat to what makes their customers successful says Holly Pateman at Kaseya .

Kaseya , a global provider of unified IT management and security software for managed service providers , MSPs , small to midsize business , SMBs and mid-market enterprises , MMEs , released its third annual Datto Global State of the MSP : Trends and Forecasts for 2024 Report , which surveyed 1,575 MSPs worldwide about what keeps them up at night .

Datto ’ s MSP Pulse for 2024 : Global Trends and Forecasts is based on statistics pulled from a survey of roughly 1,600 MSPs worldwide . The survey was conducted by Strategy Analytics on behalf of Datto .
The survey provides an in-depth look at the current state of the MSP market , demonstrating the critical role MSPs play in the overall success for small and mid-size businesses , as well as how the landscape has evolved and what the industry can expect in the coming year .
“ While MSPs have long been the unsung heroes of tech , this year ’ s survey results clearly speak to a growing understanding of the critical role technology plays in a sustainable business ,” said Holly Pateman ,
Kaseya ’ s SVP of Product Marketing .
“ With revenues and competition on the rise , and a focus on the need for a superior customer experience , MSPs have a front row seat to what makes their customers successful . As a result , these MSPs have a clear view into what keeps a major cornerstone of our economy – small and midsize businesses – running .”
Competition and innovation
According to the report , the MSP industry has exploded over the last few years with major growth in 2023 , despite a difficult economic climate . In North America , 68 % of MSPs experienced a revenue increase , and among them , 38 % saw their revenue grow by more than 10 %.
Likewise , the revenue increase was also significant in Europe . Nearly two-thirds , 64 % of MSPs in Europe experienced year-overyear revenue growth , and among them , 37 % of those experienced an increase of more than 10 %.
At the same time , the survey shows that competition is stiff . More than a third , 35 % of MSPs globally cite competition as the biggest challenge , up from 29 % last year . While seen as a challenge , MSPs are harnessing this competition to drive innovation and are offering solutions to better meet their clients ’ needs , with 91 % regarding customer experience as a high or top priority .
With the IT needs of SMBs and MMEs constantly changing , there are multiple priorities for IT professionals to keep in mind in the coming year .
The MSP industry has exploded over the last few years with major growth in 2023 , despite a difficult economic climate . In North America , 68 % of MSPs experienced a revenue increase , and among them , 38 % saw their revenue grow by more than 10 %.
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