ENTERPRISE TECHNOLOGY
Building the value stack
Given the dynamic nature of the technology market and the evolving needs of end customers to meet their digital transformation goals or security concerns , AZCOM is continuously scanning the market for bestin-class vendors to engage with and those looking to establish a presence in The Gulf .
“ We only bring on board vendors where we see a fit to our strategy of providing compelling solutions to meet customer demand and to offer these vendors the focus needed to build long term business relationships with ,” says Nassir Nauthoa , Executive Head AZCOM IT Distribution and CEO Golden Triangle Technology .
The vision for AZCOM is to sell solutions where we see there will be ongoing demand when matched up with the megatrends in the market . For example , cybersecurity solutions run along a big continuum where no one vendor has the answer to every pain point that a CISO is looking at daily .
Whether it is End Point Security , Cloud Security , Privileged Access Management , Data Leak Prevention , DNS Security , Critical Infrastructure Protection , Integrated Digital
The regional technology market has had many previous cycles when business has slowed .
Risk Protection Solution , AZCOM is selective in offering to its channel customers , vendor solutions that are compelling . They should have a good subscription-based revenue stream for cybersecurity and the required support to meet the challenging needs of CISOs and CIOs .
All this software has to be underpinned with the latest generation hardware hence
AZCOM ’ s engagement are with the main category leaders .
“ We aim to be a VAD that offers synergistic solutions and not one with a disconnected portfolio of products lacking fit for purpose ,” explains Nauthoa .
Market entry challenges
The regional technology market has had many previous cycles when business has slowed . It can be argued that the slowdown happens in some countries more than others when we consider the IT maturity level in such countries . However , what has been seen over time is that technology innovation does not stop . New megatrends will come along that will shift the sales curve up again for various markets .
In the short term AZCOM and its customers will need to focus on where
IT spending is happening and capitalise on this . Over the longer term , in the GCC countries , AZCOM will consider the changes that are happening by virtue of the incountry initiatives announced by their respective governments .
Such initiatives include the Dubai Economic Agenda D33 to double the size of the economy by 2033 , UAE Future Strategy , Saudi Arabia ’ s Vision 2030 , and Qatar Vision 2030 . These large-scale initiatives offer a profound opportunity for this region and will function as a driving catalyst for technology adoptions in ways that we may not think possible today .
“ This market has a long way to go as arguably IT adoption is still low when compared to more mature regions and it is a market that has the opportunity to make technology leaps as opposed to
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