Intelligent Tech Channels Issue 61 | Page 20

IT needs with business objectives , channel partners can orchestrate a host of tools and resources to analyse , evaluate and empower businesses in today ’ s fast-shifting digital era . Channel partners look for technology companies that have a proven track record of execution , innovation and disruption , as that will help them best support their customers on their Digital Transformation journeys . At Dell Technologies , we assist our partners in building their capabilities and adopting innovative strategies to enable them to respond quickly to new opportunities , new markets , and new technologies . The opportunities are endless . There is a huge market right now that is ready for us to go win together with our partners .
Our partners consistently strive to maximise growth by focusing on enduser acquisition , driving cross-sell and accelerating the data centre of the future .
Dell Technologies has continued to enhance its channel partner programme and push the Digital Transformation agenda to help businesses bounce back after a very challenging three years caused by the pandemic and lockdowns . What role is Dell ’ s partnering ecosystem expected to play on the Digital Transformation front ?
Technology has never been more central than it is right now . Businesses of every size in every industry have had to adapt , with many accomplishing their three-year transformational goals in just three months . The digital future has arrived and with it , the need for even stronger partnerships .
Technology is the enabler , but our partners are the true transformers ; the people who bring technology to life . Our partners offer the unique specialties , capabilities , services , and vertical practices our customers require . Partners help us go faster , be more responsive and more innovative . They help us deliver infrastructure for all – from the data centre to the edge – to organisations of all sizes , in all industries , all around the world .
What new channel offerings and technologies can your channel partners in South Africa and Sub- Saharan Africa expect from Dell in 2023 ?
We are focusing on four key themes for our 2023 Partner Programme update . These are :
• Growing and modernising our core business
• Building market opportunities
• Strengthening collaboration and streamlining the experience
• Driving human progress
We ’ re coming into 2023 from a position of strength , which allows us to stay steady and maintain the consistent programme structure our partners have asked for . These enhancements double down on our proven strategy and underscore our biggest opportunities for partner growth .
We have many differentiators – innovation that fuels our partners ’ growth ; a trusted , intelligent , secure supply chain ; a world-class partner experience ; and the power of Dell Technologies which gives partners access to the portfolio , resources , scale and talent they need to deliver for their customers .
When partners work with us , they have access to end-to-end solutions , as well as our industry-leading insights and influence . They have the opportunity to work with a vendor that values sustainability , inclusivity , ethics , privacy and transforming lives as much as they do .
The changes introduced last year – one tier structure , one incentive structure and one set of requirements – are now fully operational , enabling partners to focus on positioning the best solution for their customers .
2023 is the year that we ’ ll start to see tangible outcomes with one consolidated programme structure across the Solution Provider , OEM and Cloud Service Provider ‘ tracks ’.
What will be Dell Technologies ’ technology and solutions focus in the year ahead and how are you preparing your reseller and distribution partners ?
Technologies such as multi-cloud , edge , 5G , AI / ML , data analytics , security , and workforce
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