Intelligent Tech Channels Issue 61 | Page 19


Dell Technologies pushes partner innovation in Sub-Saharan Africa

As organisations across every sector have embraced Digital Transformation at a faster pace than ever before , one of the many things this rapid pace of change has taught the IT industry is that technology is key to driving Business Continuity . Doug Woolley , Managing Director , Dell Technologies South Africa , talks to us about the 2023 Dell Partner Programme updates , the Asset Recovery Services programme , sustainability initiatives , and how the company is working with partnering ecosystems in South Africa and the rest of the Sub-Saharan market .
Doug Woolley , Managing Director , Dell Technologies South Africa

tTalk us through the Dell Technologies partner ecosystems and how the company is working with partners in South Africa and the rest of the Sub-Saharan market . When I look at what we ’ re doing in South Africa and the Sub-Saharan market , I am extremely proud . At Dell Technologies , our commitment to upskilling , reskilling , and developing talent within the region is a top priority , as we always focus on people and culture and that ’ s something that we will continue to do . But when we look at technology in terms of the impact Dell has had in Africa , it ’ s amazing to see the exclusivity that our partners have with us as an organisation because of the innovation we continue to drive . Supporting our customers with the right technology to achieve Business Continuity is also one of our top priorities in the region .

Our partner ecosystem will help customers prepare for the journey to come , from hybrid work and hybrid cloud to the edge and sustainability initiatives .
We remain committed to our goal to be the preferred technology vendor for our partners and distributors .
With the launch of our 2023 Partner Programme , we recognise that consistency is key . We continue to set high standards to support partners , grow and modernise Dell ’ s core business , and create market opportunities .
We continue to strengthen collaboration and streamline the partner experience , all while holding to our commitment to leverage Dell technology to drive human progress .
What are partners telling Dell they are finding challenging in the market and where is Dell Technologies urging them to focus ?
The fast-changing business environment requires IT managers to be on top of trends and opportunities and thoroughly understand the competitive landscape . Channel partners , therefore , have a significant role in anticipating , forecasting , and addressing market shifts even before the customer registers a need . By aligning