FUTURE
TECHNOLOGY
Fakhro
Electronics
deploys Avaya
communications
technology for
Bahrain Football
Association
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Bahrain Football Association, the governing body of football in Bahrain,
has deployed Avaya IX Workplace to enable remote working and video
conferencing. The intelligent communications platform is enabling users to
communicate remotely while maintaining security over every type of device
following the deployment by Fakhro Electronics, an Avaya Diamond partner.
T
he Bahrain Football Association
(BFA) has smashed its way to the
top of the league with an advanced
communications deployment using
technology from Avaya.
The governing body of football in
Bahrain – which this year was crowned
winner of the West Asian Football
Federation WAFF Championship – the
BFA this year required an upgrade to its
telecommunications services, which are
consumed by its employees.
With a focus on remote working, enabling
bring-your-own-device policies (BYOD) and
security, the organisation found the win
32
in an intelligent solution from Avaya. That
solution, delivered by Fakhro Electronics,
an Avaya Diamond partner, came in the
form of Avaya’s advanced telephony and
communications technologies, and the
latest Avaya Desktop Experience devices.
This included the award-winning Vantage
K155, the industry’s only customisable
desktop device that provides the advantages
of a deskphone and the flexibility of an
application platform.
Samer Sarraf, Territory Manager –
Kuwait and Bahrain, Avaya, said: “By
bringing a top-flight user experience to
the BFA, Avaya and its partner Fakhro
Electronics has enabled the organisation to
take full advantage of rich feature sets. We
look forward to continuing to help the BFA
improve its communications and adding
even greater value to its business.”
Majdi Aldoseri, Head of Technology
Support and ICT, Bahrain Football
Association, said: “We had to provide the
latest intelligent communications platform,
enabling users to communicate remotely
while maintaining security over every type
of device – including desk phones and
software-based phones. We also wanted to
allow our executives to use video calls, which
is easy with the Vantage device.
“For everyone else, the Avaya
communications application supports video
conferencing for all types of devices and
operating systems, including smartphones,
and enables a security layer for secure voice
and video communications.”