INTELLIGENT TECHNOLOGY

In the face of growing AI-driven cyberthreats, the programme enables partners to become trusted advisors and cultivate a safer digital world for their customers, making identities private and secure.

With the ever-changing landscape, YubiNation Partners transforms the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multifactor authentication and help customers go passwordless at speed and scale.

Bettina Vahl, Vice President of Global Channels at Yubico, said:“ With YubiNation Partners, Yubico is embracing a partnerfirst strategy – moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity.”

YubiNation Partners: Built to accelerate partner success at scale

The new programme features four distinct partnership tiers specifically designed to recognise technical expertise, investment and collaboration. Each tier unlocks deeper enablement and benefits:

• Bronze( Building the Foundation): Focuses on rapid enablement through the Yubico

Academy and authorised distributors to help teams deliver value immediately.

• Silver( Expanding Impact): Unlocks lead sharing and co-sell support for opportunities involving 200-plus users.

• Gold( Accelerating at Scale): Receives priority access to Market Development Funds, a dedicated go-to-market team and a not-for-resale allocation of up to 25 keys per quarter to support technical readiness.

• Platinum( Leading the Way): Strongest deal incentives, services leads, direct access to Market Development Funds, invitations to exclusive strategic events and business planning sessions and a not-for-resale allocation of up to 50 keys per quarter.

Yubico Academy

Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across the partner ecosystem: 100-series( Essentials), 200-series( Sales) and 300-series( Technical Sales), including completing a proof of concept with a fourth level of certification, the 400-series focused on Professional Services. This programme reinforces the mission to treat partners as an extension of Yubico’ s team and strengthens the partner networks’ ability to streamline customers’ path to phishing-resistance.

Innovating for the future of identity

YubiNation Partners is built to help trusted advisors capture demand in a fast-moving market. Currently, over 30 % of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys to secure their workforces. By joining YubiNation, partners can leverage this brand authority to shorten sales cycles, drive recurring revenue and shape the future of securing digital identity. The programme creates a unified ecosystem where partners can advise, build and resell, supported by tailored enablement and campaign kits that drive measurable impact.

Jake Pederson, Director Software Cloud and Security Alliances at Zones, said:“ Yubico’ s updated channel programme is a strong step forward in supporting strategic partners like Zones. The investments in enablement, tiering and services alignment position us to drive greater impact together in the identity security market. By elevating partner certifications and Professional Services integration, the programme empowers Zones to differentiate through technical expertise and end-to-end delivery excellence at global scale.” •

INTELLIGENT TECH CHANNELS 29