INTELLIGENT TECHNOLOGY

Now, Cisco is boosting how it supports partners while making it easier for them to help customers. The new programme, built for developers, consultants, managed service providers, resellers and other partner business models, better equips Cisco partners to deliver customer outcomes in the areas of AI-ready data centres, future-proofed workplaces and digital resilience.

The Cisco 360 Partner Programme is designed to provide clarity and empower partners to drive more predictable profitability. At the same time, with the new Cisco Partner Locator tool, customers can now search for the right partner across key Cisco portfolios such as Security, Networking, Collaboration, Services, Splunk and Cloud and AI Infrastructure.

“ With our partners, we’ ve strengthened what is already a worldclass ecosystem to deliver even greater value and help our mutual customers connect, protect and thrive,” said Tim Coogan, Senior Vice President of Global Partner Sales at Cisco.

“ The Cisco 360 Partner Programme helps us differentiate based on our expertise. We appreciate that we’ re measured on the value we bring; that only benefits our mutual customers,” said Nicko Roussos, Senior Vice President, Cisco Strategy and Transformation, TD SYNNEX.

Cisco’ s recent AI Readiness Index shows that being AI-ready is a competitive advantage for companies. Meeting these needs relies on expert partners collaborating to provide essential infrastructure, services and AI-native capabilities.

The Cisco 360 Partner Programme evolves Cisco’ s programme to align with partner and customer priorities.

Clearer, more predictable earnings for partners with the Cisco Partner Incentive

Now live, the Cisco Partner Incentive( CPI) streamlines past programme elements, offers partners clearer, more predictable earnings across Cisco’ s portfolio and helps partners plan for growth by aligning sales focus and go-to-market strategies with Cisco’ s roadmap.

Helping customers find the right expertise

Cisco’ s new partner designations help customers easily identify partners with the right capabilities. All participants are recognised as registered Cisco Partners. Cisco Portfolio Partners demonstrate proven sales and technical expertise, practice maturity and a strong commitment to customer engagement. Cisco Preferred Partners go further, offering advanced technical skills, robust lifecycle and adoption practices, and the capability to deliver comprehensive endto-end solutions.

Partners have access to new resources to help differentiate and grow their offerings for customers:

• Cisco Partner Incentive( CPI): Cisco is introducing CPI bonuses to increase partner earning potential, focusing on One Cisco, including the new Secure Networking and Secure AI Infrastructure specialisations. These temporary bonuses will expire at the end of July 2026.

• Partner Value Indexes( PVI): Cisco’ s main measurement framework will soon add dedicated indexes for Developers / Advisors, Mass-Scale Infrastructure and Distributors, with tailored learning paths and opportunities to boost value and profitability.

• Distributor Development Fund: This new fund is designed to drive stronger alignment and success between Cisco and distributors, focusing on partner growth and enablement. •

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