ENTERPRISE TECHNOLOGY operational requirement. MSPs need strong education and outcomes-based service packaging to change that mindset and grow recurring contracts.
How important is vendor consolidation to MSPs today, and how does Acronis support that trend?
It has become a top priority. MSPs cannot afford environments where endpoint protection, backup, DR and patching all operate in silos. Every extra tool is another potential misconfiguration, another training requirement, another ticket queue and another line of cost.
Acronis directly addresses this with native integration, a single agent, a single console and a single protection plan. The benefit is not just productivity, it is risk reduction. It is much harder for advanced threats to slip through gaps when security, recovery and management are aligned in one platform.
What role do automation and AI now play in helping MSPs scale their operations?
AI and automation are now central to operational efficiency. Partners use automation inside the Acronis platform to:
• Identify and block suspicious behaviour before it becomes a breach
• Reduce manual incident triage and repetitive remediation
• Streamline patching, reporting and policy enforcement
• Support technicians with script generation and troubleshooting
The mission is straightforward: enable every partner to deliver enterprisegrade protection with less complexity and higher profitability.
This allows small teams to manage hundreds or thousands of endpoints without sacrificing service consistency. Equally important: AI augments human decisionmaking, it does not replace it. MSPs that combine automation with skilled oversight are the ones that are scaling profitably.
How is Acronis evolving its partner programme to strengthen support for MSPs across EMEA?
We are building deeper regional support and more specialised enablement. This includes expanded training tracks, practical security simulations and localised programmes that align to regulatory frameworks and industry requirements.
We continue to enhance the platform with stronger XDR, more automation, and additional DR failover options, including local data centres for sovereignty, performance and compliance. These capabilities allow partners to deliver advanced security outcomes without increasing internal labour costs.
Finally, we are doubling down on comanaged security, providing the technology and expertise backbone so MSPs can take on higher-value work while we help carry the operational load. The mission is straightforward: enable every partner to deliver enterprise-grade protection with less complexity and higher profitability. •
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