ENTERPRISE TECHNOLOGY
assessments, Zero Trust enforcement, XDR and immutable backups into a standard managed service. This creates recurring value and strengthens customer trust.
Partners are also prioritising visibility. They cannot deliver strong SLAs unless they have the ability to monitor risk and service health across infrastructure, endpoints, applications and cloud. Unified dashboards that blend security and data protection have become essential.
Where do you see the biggest growth opportunities for MSPs within the Acronis ecosystem?
The strongest opportunity is co-managed security, where MSPs deliver enterprisegrade protection without needing large teams or expensive SOC infrastructure. The Acronis platform takes on much of the analysis and automation, so partners can scale their customer base without increasing internal complexity.
Disaster Recovery( DR) is another clear growth driver. More businesses now understand that backup alone is not enough; they need rapid failover to keep customers and revenue intact during outages. MSPs are increasingly turning DR into a premium recurring service, especially where customers operate across borders or must meet data sovereignty requirements.
We are also seeing partners build compliance-ready service offerings on top of our platform. With evolving regulations in sectors such as healthcare, government and financial services, being able to provide simplified compliance management is a meaningful differentiator.
service providers to deliver more capability with fewer tools, fewer agents and fewer integration risks. It directly translates into improved margins and lower operational overhead.
Enablement is equally important. Acronis invests heavily in training and certifications through the Acronis Academy and MSP Academy, supporting partners with handson technical sessions, business consulting and role-based learning. Partners use this to upskill teams quickly, improve service delivery quality and confidently take on more advanced engagements.
We also provide co-marketing and go-to-market support, including content, campaigns and local events, ensuring partners grow alongside us. Our success model is simple: Acronis only grows if our partners grow.
What are the most common challenges MSPs face when moving toward more advanced security and data protection services?
Skills and resource limitations remain the top barrier. Building 24 / 7 detection and response capabilities in-house is often unrealistic, so partners risk overextending unless they adopt smart automation and co-managed models.
The second challenge is tool sprawl. When MSPs stitch together five or six vendors for a single customer, complexity increases faster than revenue. The result is configuration gaps, inconsistent policy enforcement and higher operational risk.
The third challenge is customer perception. Many SMBs still view cybersecurity as reactive insurance rather than a continuous
How is Acronis helping partners differentiate themselves in an increasingly competitive market?
The fastest way to stand out is to remove complexity. The Acronis Cyber Protect platform unifies endpoint protection, backup, Disaster Recovery, patching and management into one solution. This enables
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