Intelligent Tech Channels Issue 96 | Page 10

NEWS
Red Cactus and Gamma announce strategic alliance body

Gamma Communications, a leading provider of technologybased communication solutions across Europe and Red Cactus, a leading CRM integration provider for telecom operators and resellers, has announced a strategic alliance to deliver real-time CRM and UC integration to thousands of businesses across Europe.

Through this alliance, Red Cactus’ s Bubble software will be made available across Gamma’ s partner network, giving partners seamless access to more than 200 CRM and ERP platforms, fully integrated with Gamma’ s UCaaS portfolio.
Listed on the Main Market of the London Stock Exchange, Gamma helps organisations connect and collaborate through solutions including Unified Communications, voice enablement, connectivity, mobile and security.
Under the agreement, Red Cactus integrations for Gamma’ s UCaaS platform will be available exclusively through Gamma in all countries where Gamma operates, beginning with availability in the UK and the Netherlands.
Further markets, including Germany and Spain, will be added in a phased approach, aligned to market readiness and partner demand. This enables Gamma partners to offer an expanded, market-leading
integration portfolio, giving them a clear competitive advantage in their local markets.
Richard Ablitt, Commercial and Strategy Product Manager, Gamma, said:“ This alliance is about making it easier for our partners to deliver real value to their customers. Deep CRM integration is no longer a‘ nice to have’ – it is fundamental to how businesses want to communicate and operate.”
Sama X granted license to provide Starlink solutions in Bahrain

Sama X, an authorised Starlink global reseller with a local presence and flexible business model, is set to launch in Bahrain after securing a licence from the country’ s Telecommunications Regulatory Authority( TRA).

The company will deliver SpaceX’ s Starlink connectivity to users across the Kingdom.
The launch supports Sama X’ s vision to simplify access to digital prosperity through next-generation satellite connectivity.
Serving professionals, enterprises and public sector organisations, the company aims to enhance high-speed Internet access across Bahrain, both on land and in national waters.
Using Starlink’ s low-Earth-orbit( LEO) satellite constellation, Sama X will provide reliable primary or backup connectivity, particularly in hard-to-reach locations.“ Bahrain stands as a beacon of technological progress and innovation within the region and we are honoured to play a role in advancing this legacy,” said Amit Somani, CEO of Sama X.“ Starlink’ s revolutionary LEO technology enables unparalleled connectivity for businesses and communities alike – regardless of location.”
SpaceX’ s Starlink is the world’ s most advanced satellite Internet constellation, offering fibre-like speeds without reliance on ground-based infrastructure. As an authorised reseller, Sama X provides an end-to-end service including consultation, installation and 24 / 7 support in English and Arabic.
Aligned with Bahrain’ s Economic Vision 2030, Sama X aims to support sustainable development and technological leadership by making reliable Internet connectivity a foundation of national progress.
Sama X is part of Alghanim Industries Group, one of the largest privately held companies in the Middle East, bringing regional expertise and resources to Bahrain’ s connectivity landscape.
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