Intelligent Tech Channels Issue 93 | Page 10

NEWS
Park Place Technologies launches first channel programme in Europe for Entuity Software solution

Park Place Technologies, the world’ s leading global IT infrastructure service firm, has announced the launch of its firstever channel programme for its Entuity Software product. Entuity Software is an enterprise-grade, flexible IT infrastructure

monitoring and management platform designed for today’ s multivendor and hybrid IT environments, including virtual and multi-cloud. It enables ITOps teams to efficiently monitor, visualise and manage their IT environments.
Park Place Technologies is seeking partners in EMEA, including VARs, resellers, GSIs, MSPs and CSPs, interested in reselling Entuity Software to deliver comprehensive IT monitoring and management solutions while growing their customer base and revenue.
Ian Anderson, Senior Director, Partner Sales, EMEA at Park Place Technologies, said:“ Entuity Software is the best-kept secret in the world of IT infrastructure monitoring and management. Adding Entuity to the Park Place services portfolio offers partners the opportunity to differentiate themselves in a crowded market and grow professional services capabilities as well as software licence revenue, supported by our Entuity technical team.”
Park Place Technologies will provide partners with tools to create business opportunities and grow sales, including generous margins, rebates, training, marketing, and access to its Partner Portal.
Case Allin, VP of Software Sales, added:“ Together, we’ re enabling enterprise teams to simplify network management, improve performance and drive operational excellence across regions.”
Westcon-Comstor and Proofpoint ink AWS Marketplace deal to accelerate partner growth

Westcon-Comstor, a global technology provider and specialist distributor, has announced an expansion of its relationship with Proofpoint, a leading cybersecurity and compliance company, through a new AWS Marketplace agreement designed to accelerate channel partner growth.

Under the agreement, partners in the UK and Europe can buy Proofpoint security solutions from Westcon-Comstor via private listings and sell directly to their customers in a frictionless, endto-end process entirely within AWS Marketplace. This will enable Proofpoint to scale adoption of products across the region, including its AI-driven Proofpoint Human-centric Security Platform and Proofpoint Premium Services.
Proofpoint is the latest software vendor to join Westcon-Comstor’ s AWS Marketplace programme, alongside Check Point Software, Cisco, CrowdStrike, F5, Juniper Networks, Palo Alto Networks and Zscaler. Launched last year, the programme provides partners with a streamlined and simplified route to transacting on AWS Marketplace, along with specialist support, advisory and consulting services from a dedicated in-house team.
Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor, said:“ As end-user buying behaviour evolves, hyperscaler marketplaces – led by AWS Marketplace – are becoming the preferred software procurement route. Our AWS Marketplace programme equips partners to meet this demand, offering a seamless way to transact and deliver value. Collaborating with leading security vendors like Proofpoint strengthens our commitment to helping the channel thrive in the cloud marketplace economy.”
Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor
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