FUTURE TECHNOLOGY
Generative AI can transform Managed Service Provider and Managed Security Service Provider operations by automating repetitive tasks, accelerating threat detection, and providing insights that optimise incident response.
Acronis integrates AI into its cyber protection solutions, leveraging machine learning and behavioural analytics to detect anomalies in real-time, block zero-day threats, minimise false positives, investigate incidents faster, and build policy recommendations.
“ This allows our partners to swiftly address security gaps while reducing manual workloads,” says Acronis’ Egorikhin.
Managed Service Provider and Managed Security Service Provider models are improved by Generative AI through automated ticket management and reporting for increased efficiency. Generative AI facilitates chatbots, AI-powered detection of threats, and predictive maintenance for improved client management.
“ By including Generative AI, Managed Service Providers and Managed Security Service Providers can provide customised services and improve client value while releasing resources for strategic projects,” says Cloudera’ s Tayeh.
Generative AI introduces new opportunities for Managed Security Service Provider operations, significantly improving productivity and service quality. By automating routine tasks such as basic monitoring, incident notifications, and initial threat analysis, AI frees cybersecurity personnel to focus on advanced tasks such as threat hunting, forensic investigations, and strategic security planning.
“ This shift not only enhances the team’ s efficiency but also increases the overall value delivered to clients through proactive and adaptive cybersecurity measures,” says Ilya Leonov, Regional Director MENA, Positive Technologies.
The Managed Security Service Provider model provides a robust framework for service providers to deliver reliable, scalable,
The primary purpose of such platform are to shield businesses from evolving cyber risks by maintaining operations with a skilled team.
and expert-driven cybersecurity services. Vendors benefit from accelerated market penetration, while partners gain access to innovative tools and strategies that enhance their service capabilities. The integration of AI further strengthens these models, paving the way for a more resilient and proactive cybersecurity ecosystem.
Benefits for channel partners
Channel partners can adopt Managed Service frameworks to offer continuous, subscription-based services that delivers predictable revenue and drives long-term client relationships. With this,“ Partners are empowered to differentiate themselves, expand market share, and drive sustainable profitability,” says Acronis’ Egorikhin.
“ The Managed Service model equips channel partners to become strategic advisors, delivering significant business impact, operational efficiency, and deepening customer relationships,” adds Cloudera’ s Tayeh.
Shortage of cybersecurity skills presents an opportunity for channel partners to expand their services by adopting the Managed Security Service Provider model.
They can offer managed security services such as threat monitoring and detection by continuously analysing networks to identify and mitigate risks; incident response by quickly addressing cyber threats to prevent operational disruptions; and network security management by strengthening defences against evolving cyberattacks.
By leveraging advanced threat intelligence and automation, channel partners can establish a predictable revenue stream through recurring managed services; enhance customer trust by providing proactive security solutions; and differentiate themselves in a competitive market by offering specialist expertise.
Embracing the Managed Security Service Provider model ensures scalability, improves service quality, and supports long-term business growth.
Adopting this model boosts operational efficiency, elevates the expertise of the delivery team, and opens new revenue streams.“ It enables partners to offer sophisticated, high-value services to clients while maintaining competitive pricing and high-quality outcomes,” sums up Positive Technologies’ Leonov. •
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