Intelligent Tech Channels Issue 86 | Page 55

PRASHANT MENON, CHANNEL LEADER UAE, CHECK POINT SOFTWARE

Q & A

EDITOR’ S

PRASHANT MENON, CHANNEL LEADER UAE, CHECK POINT SOFTWARE

Check Point Software follows a 100 % channel-driven business model and is dedicated to empowering partners with innovative, AI-powered and clouddelivered cyber security solutions that not only add security but also align with evolving enterprise sustainability goals.

Check Point’ s AI-powered, cloud delivered security architecture, the Check Point
Check Point’ s Infinity AI Copilot allows security teams to streamline threat management with minimal resource usage, creating a sustainable cyber security framework.
Infinity Platform, provides enterprises with comprehensive protection without the need for energy intensive on premises hardware. For channel partners, this presents a chance to offer more scalable and efficient security solutions that could match corporate objectives toward sustainability.
Another key area is automation, which enhances both security and sustainability. AI-driven threat detection, automated playbooks and predictive analytics help organisations reduce the manual workload on security teams, leading to lower energy consumption and operational costs.
For example, Check Point’ s Infinity AI Copilot allows security teams to streamline threat management with minimal resource usage, creating a more sustainable cyber
security framework. Channel partners can position themselves as trusted advisors by helping businesses implement security strategies that align with ESG compliance requirements.
Vendor and partner selection processes are increasingly becoming influenced by sustainability considerations. Enterprises are also looking for solutions that help their
Environmental, Social and Governance, ESG goals in IT.
Thus, by bringing Check Point’ s cloudbased security into the mix with existing infrastructure, partners will be able to help businesses fulfil sustainability compliance without compromising security. Cyber security itself plays a role in ESG reporting.
Companies have to prove how IT operations, including security, contribute to sustainability. Channel partners can help businesses enhance their ESG reporting through solutions providing visibility into usage and efficiency of IT resources as well as security.
However, making the transition to more sustainable cyber security is not easy.
Many organisations are still dependent on legacy on-premises systems and cloud based security requires careful planning. Channel partners need to provide hybrid solutions that facilitate this gradual transition. Thus, they should not necessarily disrupt business operations.
Another reason for resisting innovation is that while sustainability is an emerging priority, many enterprises are still in the early stages of integrating this into their own cyber security strategies. Educating customers on the environmental benefits of cloud and AI-driven security is essential to drive adoption.
The convergence of cyber security and sustainability is a significant opportunity for channel partners. Leveraging cloud delivered security, AI-driven automation and ESG aligned strategies can help enterprises reduce their carbon footprint while fortifying their security posture. •
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