MITTAL PAREKH, PRODUCT MARKETING DIRECTOR FOR RUCKUS CLOUD, COMMSCOPE
Q & A
EDITOR’ S
Channel partners play a crucial role in helping organisations reduce their carbon footprint by transitioning them into more energy efficient IT operations without compromising the overall cyber security posture. Utilising cloud based security solutions, automation and AIdriven efficiencies enables partners to aid enterprises in accomplishing their goals for security as well as for sustainability.
One of the biggest opportunities lies in the shift from traditional on-premises security infrastructure to cloud-delivered, AI-powered solutions. This shift away from physical data centres to cloud based security reduces energy consumption while optimising security operations. Executives from CommScope, HPE, Check Point Software share their answers.
Channel partners who help enterprises reduces their carbon footprint face both opportunity and complexity. On the opportunity side, businesses know they need measurable gains in areas like energy use, water conservation and waste management. Because the network touches every part of operations, it has become a prime place to focus on sustainability.
AS ENTERPRISES LOOK AT IMPROVING THEIR SUSTAINABILITY COMPLIANCE METRICS, WHAT ARE THE OPPORTUNITIES AND CHALLENGES FOR CHANNEL PARTNERS IN OFFERING SOLUTIONS TO REDUCE THE CARBON FOOTPRINT OF ENTERPRISES?
MITTAL PAREKH, PRODUCT MARKETING DIRECTOR FOR RUCKUS CLOUD, COMMSCOPE
This is especially true now that smarter automation and AI-driven monitoring tools can dynamically adjust power settings, detect water leaks in real time, and analyse refuse patterns to reduce waste.
Partners who can integrate AI capabilities across wired and wireless networks, Wi-Fi 7, private 5G, IoT protocols, can stand apart by offering a single management platform that handles the entire enterprise environment. Such end-to-end solutions help reduce the skilled-labour crunch many companies face, because AI systems can learn usage patterns and automate tasks that once required dedicated human oversight.
This opens the door to streamlined operations and improved compliance with standards like LEED, which demand a holistic view of resource usage.
However, there are hurdles. One is the inherent complexity of combining numerous
AI-driven automation can sometimes require upgrades to legacy networks or new skill sets that not every IT team is prepared for.
network technologies in a way that remains straightforward for end users. Another is cost management. AI-driven automation can sometimes require upgrades to legacy networks or new skill sets that not every IT team is prepared for.
Security also matters because integrating multiple protocols can introduce vulnerabilities if not managed carefully. Channel partners who address these issues, offering robust cybersecurity, staff training, and ongoing support, can differentiate themselves.
In short, the key is wrapping AI insights and automation into a manageable solution. Partners who align network modernisation with tangible sustainability goals will find receptive clients that need technologydriven, cost-effective strategies for improving their environmental impact.
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