ENTERPRISE TECHNOLOGY new opportunities are being funded by venture capital and getting the data storage infrastructure right sized is an important part of the initial spending and engagement.
Less expects Seagate’ s tier one partners to take the lead and reach out to these new customers and to help them design their storage requirements.
Seagate will rely on regional tier-one partners like ALSO, Exertis, ASBIS, TD
Synnex, and Ingram Micro. They are pivotal in amplifying the programme’ s message and reaching the extended market that can benefit from Seagate’ s solutions.
Regional partners act as key influencers, helping to localise and scale the programme to meet the unique needs of different regions. They are instrumental in driving the adoption of the programme, ensuring that partners have access to the right resources and support to effectively bring Seagate’ s solutions to market.
Seagate aims to ensure that the programme resonates with and benefits all partners in the region, creating more opportunities for growth and collaboration.
“ This conversation will happen not only with distributors but within our own company as well,” says Less.“ We have got to work very closely together.”
For Seagate, the way forward lies in working with its tier-one partners to
Seagate will rely on regional tier-one partners like ALSO, Exertis, ASBIS, TD Synnex, and Ingram Micro.
manage its traditional business while building an organisation for its new business development.
“ It is going to be a two part effort to find out who these customers are and what they are doing and how do we add value,” visualises Less. •
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