A cloud marketplace is an online store where channel partners can discover , procure , manage a variety of cloud-based services and software . Its purpose is to simplify the process of acquiring and deploying cloud solutions , offering a centralised platform for seamless transactions . Executives from TEXUB , Mindware , SoftServe , Confluent and Riverbed share their insights into the dynamics of marketplaces .

B2B marketplace acts as a digital hub where traders globally list and purchase products from one another . Its main goal is to simplify procurement while ensuring buyer and seller anonymity . Key features include a user-friendly interface , bulk upload options , advanced search functionality , and the Want to Buy and Bid Your Price features .

Cloud marketplaces are the most convenient way for organisations to trial , procure and deploy enterprise IT solutions . Tight integration between these solutions , and the underlying cloud platform ensure that security , management , billing , consumption , scaling and more are delivered in an agile and trustworthy approach .

A cloud marketplace is an online store where channel partners can discover , procure , and manage a variety of cloud-based services and software . Its purpose is to simplify the process of acquiring and deploying cloud solutions , offering a centralised platform for seamless transactions .

A cloud marketplace is a platform enabling businesses to access , procure , and manage cloud-based solutions . Its purpose is to simplify procurement , reduce costs , and streamline operations . Some of the key functionalities include automated billing , easy integration , and scalability . Components often include software catalogues , APIs for integration , and analytics for tracking usage .

Primary characteristics

Cloud marketplaces , which against the backdrop of the Middle East ’ s growing adoption of cloud services are more relevant than ever , are essentially storefronts where customers can discover , purchase , and deploy cloud-based solutions .

Suchit Kumar , CEO TEXUB

A decisive advantage is that clients can utilise their marketplace credits towards purchasing marketplace solutions which can directly impact ROI .

To draw comparison to the consumer IT space , these are like the Apple App Store and Google Play Stores and bring similar convenience to organisations .

“ The major advantage , of course , is the simplification of procurement ,” says Ghassan Abou Rjeily , Regional Channel Sales Manager , Emerging EMEA , Riverbed .

Often enabled with just a few clicks , since the hyperscalers are typically already approved suppliers , and with ease of integration too , vendors have collaborated to have their solutions available on

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