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As the opportunity to replace hard disk with flash continues to increase , the programme equips partners with the tools to address customers ’ most pressing data storage requirements and tailor the Pure Storage Platform to address solutionspecific use cases – including AI and cyber resilience . It also incentivises partners who successfully replace aging disk-based storage with Pure Storage ’ s best-in-class , all-flash offering .

“ Pure Storage is deeply committed to driving shared success with its partners and we are excited to deliver a reimagined programme experience that positions partners for exponential growth ,” said Amy Fowler , General Manager , Commercial at Pure Storage .

“ Partners recognise the unrivalled value in with the Pure Storage Platform to solve customers ’ most challenging data storage use cases and guiding their imperative to build and operate responsibly for a sustainable future .”

As part of the Pure Storage Reseller Partner Programme , Pure is introducing new solution-oriented training designed to address the changing needs of the market and to empower both individuals and organisations . This enhanced training

Amy Fowler , General Manager Commercial , Pure Storage

and enablement equips partners with the resources they need to drive greater profitability and growth .

Partners can take advantage of solutionoriented , on-demand courses and inperson technical boot camps to enhance proficiencies . With access to expanded content and practical tools , partners can enhance their role as trusted advisors in the industry and build even deeper customer relationships . Additionally , the programme outlines new incentives and rebates with a focus on accelerating customer transition to the Pure Storage Platform .

The latest enhancements to the Pure Storage Reseller Partner Programme deliver earning potential , offering partners a game-changing opportunity to accelerate their market impact by driving competitive replacements and adoption of the Pure

Storage Platform . Partners can now benefit from enriched rewards and rebates tailored to maximise profitability , in recognition of their role in delivering transformative solutions to customers .

New and updated partner-facing tools help the programme stand out as one of the most comprehensive and partnerfocused in the industry . Partners gain access to unique resources that only Pure Storage offers such as :

Pure Partner Intelligence : Partners can leverage real-time insights and analytics to identify growth opportunities within their install base , driving proactive expansions and renewals .

Pure Realise : Partners can elevate customer conversations with usecase proposals , price quotes , and solution expertise for targeted business challenges , differentiating themselves as solution providers .

New Digital Partner Master Services Agreement : Partners can deliver a highly automated and efficient experience for customer upgrades , expansions , and renewals . The automated digital experience through the Pure1 platform enables quote requests , purchase orders , and installations in a fraction of the time it takes with other data storage competitors .

Continued Operational Enhancements : Partners can expect a redesigned partner portal , and new CPQ tooling which will introduce guided selling for partners and more updates to increase sales velocity and partner autonomy later this fiscal year . •

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