Partners have the ability to choose what they want to be famous for and ultimately , what they want to specialise in .
The Element Partner Programme is simple , in that there are two categories , Core and Elite , but it also provides partners with the ability to decide what specialisation journey they want to take . This programme allows thousands of Proofpoint MSPs , MSSPs , distributors , and VARs to tap into the company ’ s growing cybersecurity and compliance platform portfolio to build their business and increase revenue .
With Proofpoint , partners have the ability to choose what they want to be famous for and ultimately , what they want to specialise in that is most relevant to the customers in their market . Proofpoint currently offers partner specialisations for Email Security , Security Awareness Training , MSP and Information Protection solutions , and these Specialisations are expanding over time .
As Proofpoint expands its portfolio , partners will have even more opportunities to deepen their expertise and broaden their impact , further strengthening their position in the market .
Which technologies and innovations can make a difference to the channel market in the near future ?
The cyberthreat landscape is evolving , and organisations in the UAE remain under attack . Proofpoint research shows that 92 % of organisations in the region experienced at least one successful phishing attack in the past year , an increase from 86 % the previous year . In addition , human error remains the biggest risk . 76 % of UAE CISOs admit human error as their organisation ’ s biggest cyber vulnerability .
Partners and distributors need to ensure they are helping organisations with cybersecurity solutions that are human-centric in design . This requires a combination of process , people and technology . Organisations need technology that is designed to mitigate the complex risks people introduce to their business , especially in the face of rising phishing attacks , malware infiltration and cloud account takeovers . In addition , they need end-user control points designed to protect their people and data , no matter where they work .
Building a cybersecurity culture , with ongoing , meaningful cybersecurity awareness training is also critical , to help employees identify , resist and report attacks before the damage is done .
Which aspects of your job role do you find rewarding and which challenging ?
One of the most rewarding aspects of this
role is the close collaboration and work with partners , with the goal of supporting joint customers . Building trusted and fruitful relationships within the partner ecosystem is a gratifying element of the work .
The dynamic nature of IT , and particularly the cybersecurity industry , is a fast-changing world . Also , the constant evolution of threats requires constant changes and new approaches . While this can sometimes be challenging , it is also what makes working in this field so exciting and fulfilling !
How do you best like to de-stress and re-charge off work ?
First and foremost , spending time with my family and friends . I also have a passion for cooking – I like to cook a variety of meals , but pastries are my specialty . I also enjoy going for long walks , playing tennis and skiing . •
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