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& UAE , the telecom arm of e &, announced a multi-year technology transformation programme in partnership with ServiceNow , the AI platform for business transformation , and Quintica , a technology consulting company and Elite ServiceNow partner across the Middle East and Africa .

This programme signifies e & UAE ’ s commitment to modernising their technology infrastructure by leveraging cutting-edge AI automation and predictive analytics to transform their ability to deliver customer-centric product offerings and creating a seamless user experience while leveraging their existing application stack , creating even more value across its portfolio .

Through this partnership , Quintica will leverage the ServiceNow Platform and its industry-specific workflows designed for Telecommunications , Media and Technology , companies to drive e & UAE ’ s transformation journey . This will enable e & to :

Modernise technology infrastructure using AI

Using the ServiceNow platform Quintica will help e & UAE implement a modern and integrated set of technology solutions powered by AI , ensuring efficiency and scalability .

Improved customer experiences

ServiceNow AI and real time monitoring functions allows e & to proactively address potential service disruptions before they impact customers . This capability enhances service reliability and responsiveness , to a more seamless and satisfactory customer experience .

Future-ready agility

Leveraging the advanced capabilities of ServiceNow Platform positions e & UAE to adapt quickly to market changes and evolving customer needs . This partnership will ensure that e & UAE can effectively meet the demands of a rapidly changing digital landscape .

“ Creating a rewarding and seamless user experience across all customer engagements is at the core of what e & aims to achieve for our customers ,” said Khalid Murshed , Chief Technology and Information Officer , e & UAE .

“ Leveraging the power of the ServiceNow Platform in conjunction with Quintica ’ s expertise , will allow us to accelerate our modernisation journey , harness the full potential of AI and automation and deliver a richer experience for our customers . This partnership positions us to stay ahead in the rapidly evolving technology industry , ensuring we remain agile and responsive to the needs of the digital age .”

“ As customer expectations evolve , businesses require intelligent , efficient , and intuitive solutions to meet those needs ,” said Fabio Spoletini , GVP , Southern Europe , Middle East and Africa , ServiceNow .

“ We are thrilled to be working with e & UAE to help them revolutionise their user experience with the Now Platform and to collaborate alongside our valued partner Quintica on telco-specific innovations that increase value for e & UAE ’ s customers and the industry .”

“ Telco companies are looking to reinvent their operations and are eager to harness the benefits of next-generation artificial intelligence and platforms to drive customer satisfaction and provide flexibility in today ’ s increasingly personalised world ,” commented Saki Missaikos , Quintica Group CEO .

“ We are proud to partner with e & UAE on this transformative journey and empower them to achieve their strategic goals .” •

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