RAMI BEIDAS at NTT DATA admires hyperscalers like Google , Microsoft , and Amazon Web Services for their channel strategies , and each of these companies has built extensive partner networks that equip channel partners with training , certification , and tools to deliver customised solutions .

As the General Manager of a systems integrator in Saudi Arabia , Rami Beidas oversees daily operations while leading a passionate team in driving strategic initiatives and ensuring the smooth delivery of the company ’ s technology solutions . The business focuses on providing customised , end-to-end IT services and infrastructure solutions across various sectors .

It integrates hardware , software , and network systems to enhance efficiency and drive digital transformation , positioning itself as a key technology partner for businesses in the region .

What are your strengths and abilities that you bring to the above role ?

Beidas brings over 20 years of leadership experience in the IT industry , with a strong background in project management , strategic planning , and customer relations . His strengths include aligning technology solutions with business goals , managing complex projects , and building strong client relationships .

He is also skilled in leading diverse teams , fostering innovation , and navigating the challenges of a competitive market – skills crucial for driving growth in the systems integration sector .

Please describe the opportunities and challenges that exist for channel partners in your market ?

Channel partners in Saudi Arabia ’ s systems integration market have significant opportunities due to the government ’ s Vision 2030 initiative , which emphasizes digital transformation across industries . The increasing adoption of cloud solutions , cybersecurity , and AI-driven technologies presents substantial growth potential .

However , there are also challenges , such as intense competition , evolving regulatory requirements , and the need for constant innovation to keep pace with rapid technological advancements . Additionally , balancing operational costs while delivering high-value solutions to price-sensitive customers can be challenging .

Which technologies and innovations can make a difference to the channel market dynamics in the near future ?

Technologies like AI , machine learning , and IoT are set to drive significant changes in the channel market . AI enhances predictive analytics and automation , enabling businesses to optimise their operations . IoT is transforming industries such as manufacturing and logistics through realtime data and improved connectivity .

Additionally , advancements in edge computing , cybersecurity , and cloud services will be crucial in shaping the future . These innovations will empower integrators to provide more scalable and secure solutions to their clients .

How can a channel partner disrupt the regional market and gain a leading competitive position ?

A channel partner can disrupt the market by leveraging niche technologies like AI and edge computing , offering value-added

Rami Beidas , Country General Manager Saudi Arabia , NTT DATA MEA

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