ENTERPRISE TECHNOLOGY
Helping partners navigate technology consumption
In the everything-as-a-service XaaS era and with business models becoming ever more complex , Westcon-Comstor ’ s unique and central position in the supply chain means it is ideally placed to help partners navigate shifts in end-user technology consumption .
Callum McGregor , COO and CFO , Westcon-Comstor
Westcon-Comstor is a specialist , global , value-added distributor focusing on the high-growth technology domains of cybersecurity , networking and cloud .
Being a large multinational company offers many advantages , including the opportunity to drive growth at scale for vendors while having access to a network of partners internationally . Of course operating across borders has challenges in terms of operating in differing financial , legal and compliance frameworks , but Westcon- Comstor has expertise in this area due to the nature of its business as a distributor .
The organic growth of value-added distributors is usually single digit and sometimes sluggish . Alternatively , IT distributors have relied on inorganic growth and acquisitions , high degree of innovation ,
Vendors naturally expect Westcon- Comstor to help them achieve scale and accelerate adoption of their solutions .
superlative loyalty programme or solution stack specialisation .
Against a challenging macroeconomic backdrop , Westcon-Comstor has consistently achieved strong organic growth in recent years . This includes yearon-year increases in total revenue of 18 % in FY23 and 8 % in FY24 .
Future of distribution
Distribution is more relevant and important than ever , playing a crucial role in the channel and the wider technology ecosystem . As the Global Technology Distribution Council has argued , distributors are force-multipliers , for innovation whose value and strategic importance are rising .
In the everything-as-a-service , XaaS era , and with business models becoming ever more complex , distributors ’ unique and central position in the supply chain means they are ideally placed to help partners navigate shifts in end-users ’ technology consumption .
Distributors today are facilitators , enablers and orchestrators , giving partners
INTELLIGENT TECH CHANNELS 19