Intelligent Tech Channels Issue 81 | Page 16

INDUSTRY VIEW

ELEVATING USER EXPERIENCE IN GOVERNMENT AND PUBLIC SECTOR

MOUSSALAM DALATI , GENERAL MANAGER MEA AND FRANCE , LIFERAY
Public sector personalisation is advancing rapidly , delivering tailored digital experiences across user segments , making platforms more relevant and supporting growth . Personalised experiences cater to each user segment , ensuring that information is relevant and consistent , explains Moussalam Dalati at Liferay .

Digital transformation in the public sector faces challenges due to its large and diverse audience , including citizens , residents , and businesses . Modern platforms are essential for public administrations to meet service expectations and keep pace with technological advancements , making digital experience platforms , enablers of government transformation .

Though it may seem basic , multi-site capability is essential . It allows for rapid creation of solutions and supports agile , stable , and sustained growth for future projects . For governments , this means the ability to create sites for various entities , such as Intranets , public websites , and citizen portals , all on the same platform .
Cloud adoption is accelerating in the Middle East , driven by both government initiatives and private sector investments . Globally , 83 % of public service agency leaders view the cloud as essential to fuel innovation and new business models . Cloud solutions reduce infrastructure costs and free up resources for innovation and enhance service delivery . Migration to the cloud promotes increased citizen value , faster time-to-market for new services , and resource savings .
This offers benefits of centralised administration for all sites , dynamic sharing of information , content , documents , and assets across sites and single point of integration with legacy technology systems .
Governments allocate significant portions of their budgets to IT , as their operations depend on it . Therefore , simplifying technology stack complexity is vital to free up IT resources for more strategic tasks . A major obstacle to IT productivity is managing diverse systems with different configurations .
Simplifying technology stack complexity is vital to free up IT resources for more strategic tasks .
Simplifying platform management through a single interface is essential . Administrators should be able to configure the complete platform through the user interface including users , roles , single signon , SSO integrations , document repositories , and so on . Reducing complexity by unifying management saves time and resources , advancing the effectiveness of advanced government IT teams .
In government environments , platforms with pre-built features like forms , workflows , webhooks , actions , and automatic notifications , minimise the cost and the effort of building custom solutions . The challenge is to achieve this without compromising quality in application development while leveraging market-leading capabilities . Adopting a low-code , no-code approach is crucial to meeting this goal efficiently .
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