Intelligent Tech Channels Issue 80 | Page 70

allows Routed to be the experts and deliver an enterprise grade service .
Leveraging Routed ’ s Cloud technology will allow customers to build digital services at a lot quicker than if they had to run their own Private Cloud . The main goal is to enable customers to achieve their application and digital transformation goals with the comfort of resilient services .
How can a channel partner disrupt the regional market ?
Customers are increasingly seeking sophisticated and valuable services , such as modern application architectures involving container orchestration and Kubernetes , or Generative AI . The implementation of these advanced technologies necessitates collaboration among experts across various fields to deliver comprehensive solutions .
As a result , partners can become experts in their fields partnering with specialists in other fields to build complete offerings for customers and make customer adoption path easier .
Which non-competitive business do you admire ?
VMware was always a business Lee has admired and then had the privilege to work for . Technology was always at the highest priority to bring groundbreaking solutions to their customers . Additionally , the values they stood for made a difference to many lives . Their commitment to staff wellbeing and community outreach programmes has been exemplary and a model to follow . At Routed we are proud to have VMware as a key vendor in our strategy .
Which aspects of your job role are rewarding , which challenging ?
Joining an organisation like Routed in its rapid growth phase is an amazing opportunity , seeing the outcomes and results of strategic business decisions is extremely rewarding . Routed has the strategy , capability and agility to do great things and continue a rapid growth trajectory .
Lee has faced challenges in making key decisions during vendor acquisitions , where integrating new vendor operations and strategies has taken considerable time . Navigating these complexities while steering the company towards its goals has been both a challenge and an opportunity for growth .
How do you like to de-stress off work ?
In Lee ’ s off time he enjoys both trail and road running as a common stress reliever and when time permits camping and scuba diving does the trick to get some time away from work . •
Partners can become experts in their fields , partnering with specialists in other fields to build complete offerings for customers .
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