Joining an organisation like Routed in its rapid growth phase is an amazing opportunity , seeing the outcomes and results of strategic business decisions is extremely rewarding . Routed has the strategy , capability and agility to do great things , says LEE SYSE at Routed Hosting

Lee Syse is the Director of Product and Goto-Market at Routed Hosting , a prominent Infrastructure as a Service provider . Routed Hosting is distinguished as Africa ’ s only vendor-neutral VMware Cloud provider and has recently achieved Premier CSP Partner status with VMware by Broadcom .

The company specialises in designing , deploying , and operating VMware Cloud Provider Platforms , and maintains a strategic , neutral GTM approach . Routed delivers its VMware Cloud services through a white-label model with partners , and also acts as a transparent engineering partner , managing VMware Cloud solutions on behalf of its partners .

This setup enables partners to retain an independent GTM strategy while benefiting from Routed ’ s expertise . In his role , Lee focuses on enhancing both the product and GTM delivery models to align with Routed ’ s strategic goals and growing market presence .

What are the strengths that you bring to this role ?

Lee brings over a decade of experience in the technology sector , with a distinguished career that began as a Technical Instructor . This role established a strong foundation in Microsoft , Cisco , and VMware technologies , which proved invaluable in his subsequent career . Lee ’ s impactful eight-year tenure at VMware significantly shaped his expertise .

Initially focused on supporting commercial and channel business sectors , Lee ’ s role evolved to encompass a broad range of responsibilities , including technical architecture , engineering , productization , sales , and go-to-market strategies .

During this period , he collaborated with over 60 VMware Cloud Service Providers across Sub-Saharan Africa , gaining comprehensive experience that is crucial for his current position at Routed , collaborating with Routed ’ s partners to jointly develop their cloud businesses . Lee ’ s in-depth knowledge of VMware cloud solutions and channel dynamics equips him to drive strategic initiatives and support the company ’ s mission to expand its influence in the market .

Please describe expectations and pain points of customers ?

Cloud brings a wealth of value in supporting customers digital transformation journey . The self-service and agile nature of complex IT services introduces a modern skills requirement . Customers need to focus on what drives their revenue and what they specialise in .

Adopting sought-after cloud IT skills is not always a customer ’ s highest priority . Partners have the opportunity to serve as these specialists , using their expertise to assist customers in adopting modern services and achieving their goals .

Which technologies can make a difference to end customers ?

Routed Hosting are experts in achieving high SLAs in availability of infrastructure with a rich services catalogue to enable a full Enterprise Private Cloud experience as a service . Routed specialises in delivering VMware Enterprise cloud as a Service which

Lee Syse , Director of Product and GTM , Routed Hosting

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