COUNTRY FOCUS
Mitsumi Distribution drives operational growth through expansion into Saudi Arabia
Mitsumi Distribution , in partnership with HP , laid the foundations of their expansion into the Saudi market by hosting an unforgettable launch event on September 11 , held at the Hyatt Regency Riyadh Olaya . This event marked the company ’ s first step towards advancing technology and innovation in the region . The event attracted industry leaders , decisionmakers and technology enthusiasts who were all driven to attend by a shared passion for pushing the boundaries of what is possible in the world of technology in Saudi Arabia .
Building on this momentum , Sujit Menon , Country Head for Saudi Arabia at Mitsumi Distribution , discusses the company ’ s expansion into the Saudi Arabia market , its strategic goals for growth and how its partnership with HP , combined with operational excellence , is set to deliver high-quality technology solutions tailored to the needs of Saudi Arabia businesses .
Regional growth and entering Saudi market
Mitsumi has a long-standing reputation for operational excellence across the Middle East and Africa , built on more than 25 years of delivering consistent results and fostering strong partnerships . The decision to enter Saudi Arabia was driven by the need to bring our
( L – R ) Sujit Menon , Country Head Saudi Arabia , Mitsumi Distribution and Fadle Saad , Managing Director , HP Saudi Arabia proven distribution model to a rapidly expanding market . Saudi Arabia offers immense potential and our operational efficiency , honed in complex markets like Africa , allows us to seamlessly address the growing demand for high-quality technology solutions in Saudi Arabia .
Goals for establishing presence in Saudi Arabia
Our primary goal is to replicate the success we have achieved in other regions by providing reliable , efficient and scalable distribution services in Saudi Arabia . We aim to establish ourselves as a leader in both the channel and end-user business models by leveraging our deep market understanding , operational agility and strong relationships with global technology brands and partners in the country . Our experienced team in Saudi Arabia is well-equipped to drive business growth , focusing on building long-term partnerships that deliver value to both vendors and customers .
Advantages for partners and customers as an authorised distributor for HP
Mitsumi ’ s long history as a trusted distributor for HP allows us to bring unique advantages to the Saudi Arabia market . Our operational efficiency ensures that partners can expect quick and reliable access to HP ’ s extensive product range , including the latest computing and printing technologies . With an experienced local team that understands the intricacies of the Saudi Arabia market , we offer customised support to partners , helping them optimise their business operations and drive growth by reducing turnaround time , ensuring product availability and providing ‘ in-country ’ support .
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