PARTNERS ’ PERSPECTIVE
Partner programmes to support AI and virtualisation
Burak Borhan , Regional Director , Head of Middle East and Africa Partner Ecosystem , Red Hat
Red Hat ’ s recently enhanced partner programme is supporting the GCC region ’ s drive to embrace AI and virtualisation technologies across a range of industries and offers collaboration , flexibility and transparency for partners , explains Burak Borhan at Red Hat .
Currently , the Gulf Cooperation Council , GCC countries , including Bahrain , Kuwait , Oman , Qatar , Saudi Arabia and the UAE , are increasingly investing in AI and virtualisation technologies as well as leading the way in technological innovations . This focus on cutting-edge technologies seamlessly aligns with digital transformation strategies of the partner programme launched by Red Hat , a leading provider of open-source software solutions .
With the advent of smart cities , implementation of digital transformation initiatives and a strong focus on IT modernisation , the region is well-positioned to leverage the features of Red Hat ’ s new partner programme .
Red Hat ’ s new partner programme represents a stride in the company ’ s efforts to modernising its partner engagement . It marks a significant shift , aiming for greater simplicity , choice and flexibility for its partners . As part of this initiative , Red Hat has introduced key updates .
A globally consistent tiering framework has been established to evaluate partners based on their engagement , expertise and performance .
Red Hat has upgraded the partner programme with a modular approach , which allows partners to tailor their engagement by earning points for specific activities in each module that align with their business goals . The initial modules entail – resell , distribution and sell with . These enable focused growth and increased engagement .
Furthermore , a globally consistent tiering framework has been established to evaluate partners based on their engagement , expertise and performance . This transparency guarantees a unified approach to partner collaboration across all the regions .
Additionally , beyond revenue-based measures , a revised incentives framework has been introduced to recognise the overall scope of value that each partner provides . This entails procedures to offer additional support , enhanced market development fund tools and a standardised deal registration process .
A new interface has also been added to the Red Hat Partner Connect portal to facilitate user interactions and assist partners with module activities . This offers real-time performance dashboards for opportunity management .
The enhanced partner programme holds particular significance in the GCC region , where AI and virtualisation are strategically important . It contributes to the fostering the growth of these two advanced technologies in numerous ways .
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