Intelligent Tech Channels Issue 79 | Page 21

ENTERPRISE TECHNOLOGY
G2000 segments . This is why Infinigate is committed to enhancing its MSSD model , professional services , and onboarding key vendors on the Infinigate Cloud platform as this is a differentiator in the market .
With regard to its acquisition of StarLink in October 2022 , which operates across Middle East and Africa , Ferrand-Ajchenbaum explains that it is now fully integrated with a cohesive strategy , aligned targets , and unified support functions across finance , marketing , HR , and IT . However , the timeline for integrating channel operations during acquisitions can vary significantly , depending on the size and cultural diversity of the acquired company .
Infinigate has successfully integrated four companies in under two years . Each integration involved multiple layers , from processes to branding , and aligning primary systems and tools . Ultimately , Infinigate aims to incorporate the best aspects of each company into its organisation . Integrating diverse organisations , particularly across regions like Europe and MEA , requires a respectful approach that considers local customs .
Vendor loyalty
Infinigate take pride in its robust vendor portfolio , which is the basis for its growth and evolution . One of the main reasons why Infinigate ’ s vendor portfolio remains strong is because of its loyalty toward vendors and its reputation .
Vendors know that when they work with Infinigate they get a real specialist partner that has in-depth knowledge of the markets it operates in . Infinigate hold over 1,500 presales certifications and its scale of operation also helps .
Its recent acquisitions give Infinigate reach across EMEA and now APAC regions , which is often exactly what a vendor needs . When vendors understand Infinigate ’ s operational coverage , they clearly look at it as an engine of growth in net new incremental business and express interest
Key takeaways
• Infinigate MEA continues to remain a stellar performer .
• Europe is growing steadily , fuelled by cloud CSP , MSP , MSSP businesses .
• Infinigate ’ s strategy is focused on driving growth in specific areas such as cybersecurity , cloud , network infrastructure , automation and AI .
• Infinigate will achieve this growth through both organic and an acquisitive approach .
• Infinigate has continued to build its finance-as-a-service and marketing-as-a-service offerings to enable resellers to grow their businesses .
• Infinigate Cloud delivers value-added cybersecurity , secure cloud solutions .
• Infinigate helps vendors to develop their software-as-a-service offerings , enabling reseller partners to become MSPs and MSSPs .
• Infinigate ’ s trajectory now includes Managed Security Services Distribution supported by the professional services team .
• Infinigate has started to partner with global system influencers and integrators to tap into Global2000 large enterprise customer pool .
• Infinigate is focused on expanding its telecom system integrator partner contingent .
• By expanding global channel partner relationships , Infinigate can support transformation into MSPs and CSPs to generate new revenue streams .
• It is about which vendors are going to deliver the best value , be most distribution friendly , and deliver the best growth in the market .
• Infinigate is helping channel partners to educate their customer on the role of AI in security and as a result , drive revenue growth .
• Infinigate remain mindful of competitive pressures from hyperscaler marketplaces , which challenge large deals .
• Infinigate is committed to enhancing its MSSD model , professional services , onboarding key vendors on the Infinigate Cloud platform .
• Timelines for integrating channel operations during acquisitions can vary significantly , depending on the size and cultural diversity .
• Infinigate has successfully integrated four companies in under two years and aims to incorporate the best aspects of each company .
• Infinigate hold over 1,500 presales certifications and its scale of operation helps vendors .
• Its recent acquisitions give Infinigate reach across EMEA and APAC regions , which is often exactly what a vendor needs .
• Conversations with vendors and channel partners are already evolving in response to new business models .
• By embracing SaaS and through Infinigate Cloud , Infinigate has created numerous opportunities for resellers to serve end customers .
• Discussions centre on how Infinigate can support partners in this new cloud-based landscape .
• Primary advice for channel partners is to evolve within IT transformation , build around subscriptions and consumptions models .
• Partners must understand that cybersecurity is evolving and those that have a range of value-added services are the ones who will succeed .
• Services that contribute the most often involve partnering with vendors to provide something complementary to their existing offering .
INTELLIGENT TECH CHANNELS 21