FUTURE TECHNOLOGY
Geoff Greenlaw , VP EMEA and LATAM Channel , Pure Storage
Clients and channel partners agree on responsibilities and accountabilities both parties must adhere to that ensure transparency throughout the process .
usage during festival seasons like Eid , when there is likely to be more traffic , especially if they are running special offers .
Once the festive season is over , the demand will go down again . They can pay only as per the usage , instead of the number of licenses , which can be restrictive in such a scenario . Typically , for software used for business purposes where there is a cycle in terms of demand , usage-based pricing is more suitable .
Outcome based services model
In contrast to traditional service models , outcome-based service models offer tailored solutions that meet the business
Competitive tips for modern channel partners
Building an outcome based services model
• Outcome-based services model are versatile in approach and open a floodgate of opportunities for various types of enterprises .
• Outcome-based SLAs focus on specific goals , measurable results , or outcomes that align with the business objectives of any organisation .
• Moving to Opex via subscription services makes a lot of sense and provides an instant remedy to cash flow issues in the channel .
• Clients and channel partners agree on responsibilities and accountabilities that ensure transparency throughout the process .
• Channel partners that embrace this trend will be the ones that see the most success .
• Subscription services will only do well if they are properly supported by a robust set of SLAs and guarantees .
• We are now entering a new phase in technology procurement where SLAs are becoming differentiators and in many cases , the decider in purchasing decisions .
• Companies that are leaders are recognising this shift and making leaps forward by ensuring that their SLAs are tied directly to customers ’ C-level priorities .
Integration and orchestration of platforms
• Legacy system integration required extensive custom interfaces and rigorous testing to ensure compatibility .
• Today the focus has shifted to seamless connectivity between modern digital platforms , cloud services , and advanced technologies such as AI and ML .
• Evolution has streamlined integration processes , reduced implementation time , and enhanced agility and scalability of IT infrastructures .
• Providing modern-day system integration services requires a diverse skill set .
• Professionals need proficiency in cloud technologies , automation tools , AI and ML applications , and cybersecurity measures .
• Strong project management skills and the ability to collaborate across various teams and stakeholders are essential .
• Continuous learning and certification in emerging technologies are crucial to stay competitive and meet client demands .
Usage based on-demand
• Certain applications lend themselves to usage-based pricing , such as custom applications on serverless platforms .
• By providing a variety of options to businesses , the barrier to entry and the churn rate is lowered .
• Partners benefit from it because they will be able to continue selling the products to a wider range of businesses .
• Value-added services are the key differentiator for channel partners .
• By keeping up-to-date with latest offerings from different vendors , channel partners can also enter into an advisory role for businesses .
objectives of the client . These solutions are personalised to achieve certain outcomes , and goals , or reduce negative consequences as agreed upon prior .
INTELLIGENT TECH CHANNELS 35