FUTURE TECHNOLOGY
Opportunities and challenges for channel partners in service outcomes , SI , on-demand usage
Digital transformation , cloud computing , and continuous transformation by vendors towards hybrid digital platforms reflects the demand from end users to introduce seamless integration , agility in roll outs , on demand pricing , and outcomes based rewards . Executives from Cloud Box , Pure Storage , Mindware , and Zoho share their perspectives in three areas of convergence for channel partners .
One of the most advanced forms of channel services is to align IT services with business outcomes . Outcome-based services model are versatile in approach and open a floodgate of opportunities for various types of enterprises , vertical markets , operations , and processes . For instance , it can help
Partners can provide value-added services such as data analytics , cybersecurity , and managed services , expanding their service portfolio and increasing revenue streams . achieve better customer satisfaction , mitigate risks , or improve operational efficiency for enterprises .
Similarly , vertical markets such as retail , technology , manufacturing , and healthcare , among others can take advantage of such a modern approach thanks to the delivery of personalised and customised solutions instead of one-off or one-time solutions .
Another area where there has been continuous change is in systems integration . Channel partners have numerous opportunities to provide system integration services amid the rise of digital platforms , automation , cloud , AI , and ML . They can offer specialised expertise in deploying and managing these advanced technologies , enabling businesses to optimise their IT infrastructure .
Additionally , partners can provide value-added services such as data analytics , cybersecurity , and managed services , thereby expanding their service portfolio and increasing revenue streams . These opportunities allow channel partners
Ranjith Kaippada , Managing Director , Cloud Box Technologies to differentiate themselves and offer comprehensive solutions tailored to the evolving needs of their clients .
And almost all vendors now offer demand based licensing . Certain applications lend themselves to usage-based pricing , such as custom applications on serverless platforms . For example , if a retail business hosts a website on a serverless platform or uses an invoicing tool , they will have higher
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