Intelligent Tech Channels Issue 77 | Page 67

CHANNEL CHIEF

Low-Code No-Code solutions represent a disruptive segment of the IT landscape and while the potential to supercharge digital transformation is incredible , this does require collaboration between IT and business stakeholders , explains SUJAY PATIL at Kissflow .

dDescribe your current job role and a summary of the business model of your organisation ?

Sujay Patil is the Regional Director for the Middle East and Africa at Kissflow . As a global Low-Code No-Code leader , Kissflow enables organisations to mobilise citizen developers , and build applications around core applications and reduce the backlog of requests that they have accumulated from internal business units over a period of time .
Kissflow empowers process owners to automate workflows themselves at a rapid pace . This is one of the reasons why Forrester in its recent report in Q1 2024 rated Kissflow as a pioneer in Citizen Development .
For the delivery model , Kissflow has an extensive professional services team to enable customers to maximise the value of their solutions . But they do so with the objective of empowering customers to automate processes and build applications themselves .
The market potential is huge and to capitalise on this , Kissflow relies on an expertly enabled and qualified partner ecosystem . Kissflow has focussed and dedicated partners in the region who help in extending its reach and addressing the demand for such a platform .
What are your strengths and abilities that you bring to the above role ?
Over nearly two decades , Patil has played a central role in building businesses for various technology products that cover the entire IT and application landscape for organisations . This has given Patil a comprehensive understanding of the end-to-end digital transformation journey that a customer undergoes , and the pain points they face along the way .
With applications now at the heart of enabling businesses to operate , a platform such as Kissflow is pivotal in digital transformation . Because of his extensive
For the delivery model , Kissflow has an extensive professional services team to enable customers to maximise the value of their solutions .
experience , Patil is able to effectively communicate this value to customers , and arm them with the edge they need to succeed .
Please describe the opportunities and challenges that exist for channel partners in your market ?
Globally , the total addressable market for Low-Code No-Code solutions is estimated to be in excess of US $ 25 billion this year , and is only set for exponential year on year growth . This sentiment holds true in the MEA region too , and the demand for these platforms is rapidly accelerating .
Vendors cannot address this market opportunity alone . Channel partners are going to play a crucial role in catering to the needs of enterprises and hence the opportunity for them is immense .
Sujay Patil , Regional Director MEA , Kissflow
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